Public Relations: Strategies and Tactics (7th Edition) | 
 enlarge | Authors: Philip H. Ault, Warren Kendall Agee, Glen T. Cameron, Dennis L. Wilcox
Publisher: Allyn & Bacon
Category: Book
List Price: $110.60
Buy Used: $0.01
You Save: $110.59 (100%)
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Rating:  3 reviews
Sales Rank: 276120
Media: Hardcover
Edition: 7
Pages: 570
Number Of Items: 1
Shipping Weight (lbs): 2.7
Dimensions (in): 10 x 8.1 x 1.1
ISBN: 0205360734
Dewey Decimal Number: 659.2
EAN: 9780205360734
ASIN: 0205360734
Publication Date: July 29, 2002
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping readers relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues. Designed for anyone interested in public relations, journalism, communication, and business.
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| Customer Reviews:
 Public Relations, by Philip Ault. Reviewed by: Adam Platts September 28, 2006
Adam Platts (Northridge, CA, USA)
1 out of 1 found this review helpful
There is a reason that a seventh edition of this book has been printed. It is well written and excellent instrucional material. Students of business and marketing would do well to read this text and then save it for future reference.
Reviewed by: Adam Platts, Northridge
 good book August 12, 2002
3 out of 4 found this review helpful
This book is a must have for anyone interested in PR. It is up to date and illustrates all the relevant forces working in PR. It also outlines application and startegy for an effective PR campaign. Along with this book, I would also recommend Michael Levine's Guerill PR Wired, which is also a must have for anyone remotely interested in PR.
This book is great.. it's for all people. July 26, 1999
26 out of 36 found this review helpful
Whether you are a student or a pr practitioner, this book clearly tells you what Public Realtions is all about. Plus, you won't waste your money on this. It is up to date with the latest trends affecting PR, like laws, cases, and technology. I highly recommend this to all people who are interested in public relations. I have read many pr books but this one tops it all.
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