The Public Relations Writer's Handbook: The Digital Age | 
 enlarge | Authors: Merry Aronson, Don Spetner, Carol Ames
Publisher: Jossey-Bass
Category: Book
List Price: $40.00
Buy New: $28.58
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Rating:  10 reviews
Sales Rank: 193369
Media: Hardcover
Edition: 2
Pages: 368
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.1 x 1.3
ISBN: 0787986313
Dewey Decimal Number: 659.2
EAN: 9780787986315
ASIN: 0787986313
Publication Date: March 30, 2007
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Condition: Brand new Book, ALL days Low Price !
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Product Description
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
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| Customer Reviews: Read 5 more reviews...
 This is more like remedial English February 16, 2008
orangekay (San Francisco, CA United States)
I don't consider myself a particularly good writer, and I know for a fact that I couldn't market ice water in a desert, so I would never presume to know more about PR than someone who does it professionally. Nevertheless, everything in this book falls under what I would tend to refer to as "common sense" and/or "not worth paying for." If you graduated from an American high school and do not know the difference between "there," "they're" and "their," then you need a lot more help than any single book can give. Nevertheless, that's the sort of remedial composition this title is dedicated to. I suppose the example press releases are useful, but you can find thousands of those free of charge on the internet.
Solid handbook for traditional PR materials October 3, 2007
Janice King (www.writinghightech.com)
This book is a solid reference for writing a wide range of traditional PR materials, including documents that are not covered in other PR writing books. The guidelines, checklists, and examples will be especially useful for someone who is writing a particular document for the first time.
However, the sections about online PR are very brief, high level, and seem like they were written just to get something about the Internet, blogs, etc. into the book. For these topics, readers will want to look at other books that cover digital PR.
A Good One July 26, 2007
Basel Habib Alarrated
This is one of the best step by step writing manual I have ever found. I highly recommend it.
 A great update of a PR classic April 12, 2007
Jason W. Karpf
If you're sent to a desert island and can only bring one book on public relations--this is the book. The original The Public Relations Writer's Handbook has long been the best how-to on PR written deliverables. The 2007 Second Edition brings the book into the Digital Age, per the amended title. Press releases, pitch letters, backgrounders, investor relations, Web content, event planning, PR plans--they're all here.
Even experienced pilots use a checklist before takeoff. This book serves the same critical function for both PR pros and novices. Keep it on your shelf along with the rest of your reference canon, which should include The Elements of Style and The Associated Press Stylebook as this book recommends.
They Don't Call It A HandBook For Nothing! July 31, 2002
5 out of 7 found this review helpful
This book explains public relations from the ground floor. It is informative, accurate, and inspirational. I learned so much about positioning my business in the market - among many other things I did not consider necessary before I read this book. I am obsessed with public relations these days, and I cannot get enough to read! I also liked Michael Levine's Guerrilla PR Wired because of the Internet content - absolutely crucial to understand in today's business world.
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