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•The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
•Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
•Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media (The Jossey-Bass Nonprofit Guidebook Series)
•I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success
•What Were They Thinking?: Crisis Communication -- the Good, the Bad, and the Totally Clueless
•Cutlip and Center's Effective Public Relations (10th Edition) (Effective Public Relations)
•Public Relations: The Profession and the Practice
•Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself
•Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars Includes Podcasts, Blogs, and Media Training for the Digital Age
•Strategic Issues Management: Organizations and Public Policy Challenges
Bestsellers
1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
3.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
4.PR 2.0: New Media, New Tools, New Audiences
5.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
6.Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
7.Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
8.The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible
9.Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
10.Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
Most Gifted
1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
3.The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina
4.Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
5.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
6.Public Relations Made Easy
7.Confessions of an Advertising Man
8.Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry
9.Team Rodent : How Disney Devours the World
10.Savvy Networking: 118 Fast & Effective Tips for Business Success
Most Wished For
1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
3.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
4.Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
5.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
6.Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
7.Confessions of an Advertising Man
8.Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
9.The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina
10.Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
 

Web Dev: Public Relations



    
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The Fall of Advertising and the Rise of PR 
enlarge enlarge  		 The Fall of Advertising and the Rise of PR
Authors: Al Ries, Laura Ries

List Price: $14.95
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Rating: 3.0 out of 5 stars 69 reviews
Sales Rank: 93914
Category: Book
ASIN: 0060081996
Publication Date: May 1, 2004
Availability: Usually ships in 1-2 business days
Condition: Used Condition - GOOD can... more
 La caida de la publicidad y el auge de las RR.PP.
Authors: Al Ries, Laura Ries

Buy New: $31.97



New (1) Used (2) from $13.99

Sales Rank: 1932530
Category: Book
ASIN: 8495787350
Publication Date: March 2003
Availability: Usually ships in 1-2 business days
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