| New Releases | | • | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly | | • | Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online | | • | Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media (The Jossey-Bass Nonprofit Guidebook Series) | | • | I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success | | • | What Were They Thinking?: Crisis Communication -- the Good, the Bad, and the Totally Clueless | | • | Cutlip and Center's Effective Public Relations (10th Edition) (Effective Public Relations) | | • | Public Relations: The Profession and the Practice | | • | Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself | | • | Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars Includes Podcasts, Blogs, and Media Training for the Digital Age | | • | Strategic Issues Management: Organizations and Public Policy Challenges |
|
|
|
| Bestsellers | | 1. | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly | | 2. | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly | | 3. | It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book | | 4. | Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online | | 5. | The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible | | 6. | PR 2.0: New Media, New Tools, New Audiences | | 7. | Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers | | 8. | Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition | | 9. | Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions | | 10. | Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series) |
|
|
|
|
Public Relations Today: Managing Competition and Conflict | 
 enlarge | Authors: Glen T. Cameron, Dennis L. Wilcox, Bryan H. Reber, Jae-hwa Shin
Publisher: Allyn & Bacon
Category: Book
List Price: $91.80
Buy New: $49.32
You Save: $42.48 (46%)
New (23) Used (12) from $49.32
Sales Rank: 1046304
Media: Paperback
Edition: 1
Pages: 464
Number Of Items: 1
Shipping Weight (lbs): 1.8
Dimensions (in): 9.9 x 7.9 x 0.8
ISBN: 020549210X
Dewey Decimal Number: 659.2
EAN: 9780205492107
ASIN: 020549210X
Publication Date: October 4, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand New, paperback, US student edition *free priority mail upgrade*(ship with delivery confirmation)
| |
| Editorial Reviews:
Product Description
Public Relations: Managing Competition and Conflictis an introductory book that provides the latest theories and practices in easy-to-understand terms, exploreing the role of competition and conflict in today's modern public relations practice. Public Relations takes a brief, conflict-based approach, combining the insights of public relations experts Dennis Wilcox and Glen Cameron with the fresh voices of two of the fastest rising stars of public relations education Bryan Reber and Jae-Hwa Shin. Using up-to-date real world examples, checklists, and summaries to explore the role of competition and conflict, this book provide a whole new departure from other introductory texts. Public Relations: Managing Competition and Conflict is based on the idea that public relations is the management of competition and conflict on behalf of one's client or organization and, if at all possible, the interests of the public that impact the organization. As such, the authors take an assertive approach, providing vigorous examples from the "real-world" of public relations that lend excitement to the profession for students.This book successfully merges theory and practice into a refreshing, easy-to-understand approach that will help the reader learn the basics of effective public relations practice.
|
|
|
SEO and Marketing TipsBETA RELEASE | |
