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Word of Mouth Marketing: How Smart Companies Get People Talking | 
 enlarge | Author: Andy Sernovitz
Creator: Guy Kawasaki
Publisher: Kaplan Business
Category: Book
List Price: $24.95
Buy New: $14.95
You Save: $10.00 (40%)
New (26) Used (12) Collectible (1) from $11.99
Rating:  102 reviews
Sales Rank: 7108
Media: Hardcover
Pages: 216
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 6 x 0.9
ISBN: 1419593331
Dewey Decimal Number: 659.133
EAN: 9781419593338
ASIN: 1419593331
Publication Date: November 1, 2006
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Who Is Talking About You?
Master the art of word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
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| Customer Reviews: Read 97 more reviews...
 powerful yet quick and easy to read August 31, 2008
Rishi Rawat (Chicago)
As a long term fan of Andy Sernovitz's Blog many of the ideas in Word of Mouth Marketing were already known to me. The book is a portable version of the blog and I found it so useful I gifted it to my friend. Hopefully when he is done he too will pass it to someone who could benefit from Andy's wisdom.
 Consult the Best August 25, 2008
Ken Lizotte (www.thoughtleading.com)
If you want to know how to do word-of-mouth marketing in a way that truly works, consult the best. Andy knows.
Andy knows word of mouth marketing August 10, 2008
Daniel B. Honigman
Whether it's with your local barber or with your next-door neighbor, you talk about your experiences with companies, products and services. And if you're a marketer, you want people to talk about YOUR company, YOUR product or YOUR service.
But how do you do this?
Andy Sernovitz knows, and he makes it easy to understand with this book. And when you finish, you'll realize that good word of mouth marketing is good marketing. Period.
So it doesn't matter if you're a marketer, if you run a small business or if you work for a global corporation. This well-written book is full of tips and case studies that will help you do your job better.
Actionable August 8, 2008
Stuart Hotchkiss (Washington, DC)
Good advice and easy to read (less than an hour). I've already started to act.
Word of Mouth Marketing in Action August 4, 2008
Cary Silverman (NJ)
What better way to give an example of word of mouth marketing than by participating in it! Excellant book with real world examples. Want to take it to the next level? I recomend attending one of the Gas Pedal workshops in Chicago!!
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