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Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series) | 
 enlarge | Author: Sandra L. Beckwith
Publisher: Adams Media Corporation
Category: Book
List Price: $19.95
Buy New: $13.10
You Save: $6.85 (34%)
New (11) Used (6) from $9.00
Rating:  13 reviews
Sales Rank: 32671
Media: Paperback
Pages: 352
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 8 x 1
ISBN: 1580627714
Dewey Decimal Number: 659.2
EAN: 9781580627719
ASIN: 1580627714
Publication Date: April 2003
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Brand new may have remainder mark or slight shelfware
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Product Description
All business owners want to garner publicity for themselves, their products, and their organizations. So how do you create distinctive materials and more importantly the buzz that sets you apart from the competition? Award-winning publicist Sandra Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to strategically create a PR plan for your business. Streetwise Complete Publicity Plans is filled with sample forms, resources, and great ideas that you can use right away: Press releases
Pitch letters
Press kits
Op-eds and public service announcements
Sample editorial calendars and media checklists Target Your Approach, Get Results Different types of media exposure and which is best for your business
How to tailor PR plans for trade vs. consumer media
Dealing with print vs. electronic media
What is and isn t newsworthy Reaching the Right People Determine your audience
Reach diverse communities
Building relationships with the press
Media directories Executing Your Plan Staying within budget
Managing schedules and timelines
Hiring outside help Quantify Your Results Track new clients or product sales
Jumpstart a stalled publicity campaign
Refine your media base
Justify your effort Streetwise Complete Publicity Plans doesn t just show you how to put a plan together, it enables you to maximize results!
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| Customer Reviews: Read 8 more reviews...
Discover How This Book Can Help You Stay Visible, Credible, Confident & Connected May 15, 2008
Barbara Bamba (Pennsylvania, USA)
0 out of 1 found this review helpful
I will be using Sandra's title as a recommended resource in my upcoming High Profile Hiatus: Career Comeback Series starting June 2, 2008.
The 8-week tele-course will show ambitious career women, entrepreneurs and other professionals seeking to re-enter the workforce how to stay visible, credible, confident and connected "during a hiatus" or lay-off to help them avoid career suicide, re-launch their careers with confidence and ease the re-entry process when they're ready to return to work.
Barbara Bamba is a career hiatus expert who specializes in "career hiatus marketing and management." She is the founder and former owner of the Philadelphia Speakers Bureau, a sought after speaker and creator of the High Profile Hiatus: Career Comeback Series for ambitious women, entrepreneurs and other professionals who step-out, opt-out or get pushed-out of the workforce. Contact Barbara for more info at: barbarabamba@aol.com [...]
Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
Don't just write a press release, have a comprehensive plan February 7, 2008
Elizabeth W. Gordon (Atlanta, GA United States)
2 out of 2 found this review helpful
As PR has become more of a necessity for more companies, the world of public relations has become just as cluttered as the world of advertising, yet it remains a completely distinct animal. Gone are the days when writing a decent press release was enough to get you exposure. Today you need to take a strategic approach and have a complete plan. This book helps you develop that plan (and also helps you with how to write a good press release if you've not done that before).
As the host of a radio show called The Publicity Show, I have spoken with a lot of publicists and PR professionals. This book gives an insiders view on what it takes to break through the clutter that reporters are bombarded with and create real momentum that will snowball. If you are looking for how to get consistent exposure instead of just a quick hit, this is the book.
Worth Having as a Reference December 12, 2007
Aaauger (Austin, TX United States)
7 out of 7 found this review helpful
I classify business books as follows: read and forget, take notes and dump, keep for reference. This book is definitely in the latter category. For small businesses, typically characterized by a tight budget, PR is often a mystery. How do so many businesses get into the media - sometimes repeatedly? This book demystifies PR in plain language. It also has formats, elements and numerous examples of the varius types of press releases. The book also makes the valid point that money is better spent on PR than advertising. Buy this book, save thousands of dollars for a consultant, and increase the probability to make thousands for your business.
Excellent Book to create publicity for your business October 26, 2007
Thomas C. O'Malley (Oshawa, Ontario)
2 out of 2 found this review helpful
This is an excellent book to create publicity for your business. It tells you step by step how to write and implement a publicity plan to promote your products or services. I cannot recommend it more highly.
highly recommended June 26, 2007
Ramadhan Mohamed Ali (Bahrain, Arabian Gulf)
as a public relations director, i was really missing this book. It refreshed my knowlege and added new inputs to me. this book is good for beginners as well as PR professionals. I highly recommend it for those who want to grasp pulbic relations and corportat communications subjects.
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