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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars | 
 enlarge | Authors: Jay Conrad Levinson, Rick Frishman, Jill Lublin
Publisher: Adams Media Corporation
Category: Book
List Price: $12.95
Buy Used: $1.03
You Save: $11.92 (92%)
New (20) Used (41) Collectible (5) from $1.03
Rating:  44 reviews
Sales Rank: 149529
Media: Paperback
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 9.2 x 6.3 x 1
ISBN: 1580626823
Dewey Decimal Number: 659
UPC: 045079206823
EAN: 9781580626828
ASIN: 1580626823
Publication Date: June 2002
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
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Product Description
When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable, Guerrilla name. Now, at long last, Jay Conrad Levinson has teamed up with two high-profile PR execs - Rick Frishman and Jill Lublin - to produce GUERRILLA PUBLICITY: Hundreds of sure-fire tactics to get maximum sales for minimum dollars The PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks. This powerhouse work also includes: Inside information on how to make friends in the media Simple ways to get others to spread the company's message Sample press releases and media kits-"Guerrilla" style
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| Customer Reviews: Read 39 more reviews...
 Guerrilla Publicity Is Informative And Easy To Implement October 7, 2008
Marilyn Parmelee (Haslett, Mi United States)
I really am still studying this book and am implementing everything possible. I especially like the "introduce yourself with a soundbite" chapter. The chapters in this book are short enough that you can read, then do before going to the next one. My favorite chapters other than the one mentioned are: Build Your Campaign From the Inside Out, Build Your Marketing Plan Around Publicity, Zeo In On Your Market-Save Time, Money, And Aggravation, Media Kits-Guerrilla Style and Find Your Uniqeness and Capitalize On It. Don't get me wrong, I like and can use it all, but those are my favorites because I needed them NOW. These chapters include the information I wish I had before I started marketing my book.
Marilyn Parmelee
Author of Hearing God's Voice For Yourself
 Excellent publicty samples or templates May 12, 2008
Thomas C. O'Malley (Oshawa, Ontario)
Guerrilla Marketing has excellent publicity samples and templates that you can model. It's worth the price of the book just for the samples.
Excellent Reference July 22, 2007
Phil R. Dunn (Costa Mesa, CA USA)
This is one of my dog-eared, marked up books. I come back to it time and again to check strategies, look for new ideas and test tactics. You don't have to do everything at once. Just pick a tip or approach, follow through and measure your results. You'll find that many of these timeless practices fit the Internet-age, as well.
A Must for every small business person! July 14, 2007
Karen L. Syed (Laurel, MD)
I can't say enough good things about this book. I have most of the Guerilla marketing books, but this was a real must for me. Having a limited budget to get exposure, Levinson helped me take my company and my authors to the next level of success.
I look forward to continued success under the guidance of Mr. Levinson and his Guerilla Books.
A Derek Sivers Recommedation June 1, 2007
Adam Frange (NY, NY)
Derek Sivers said: "Get this or die in obscurity!" So I did.
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