|
Public Relations Writing: Principles in Practice | 
 enlarge | Authors: Donald F. Treadwell, Jill B. Treadwell
Publisher: Sage Publications, Inc
Category: Book
List Price: $78.95
Buy New: $40.95
You Save: $38.00 (48%)
New (9) Used (16) from $38.91
Rating:  2 reviews
Sales Rank: 392494
Media: Paperback
Edition: 2nd
Pages: 544
Number Of Items: 1
Shipping Weight (lbs): 2.4
Dimensions (in): 9.9 x 8 x 1.1
ISBN: 1412905516
Dewey Decimal Number: 659.2
EAN: 9781412905510
ASIN: 1412905516
Publication Date: April 19, 2005
Availability: Usually ships in 1-2 business days
Condition: Direct from distributor; unmarked, unread.
| |
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
Check out the Companion Student Study Site! "Public Relations Writing is currently the best public relations writing text available. The authors offer a no nonsense approach to teaching public relations writing. The text has great explanations of how to write an assortment of public relations documents and includes examples of each. Treadwell and Treadwell also spend time dealing with the aesthetics of public relations or how documents should look (color, paper, format, etc.) as well as how they should be written. Of special note are the excellent discussions of communication theory that many of the other writing texts lack." -Michael L. Kent, Montclair State University "This book integrates experiential exercises useful to understanding writing from an organizational perspective. The assignments require a student to become knowledgeable about the Internet and work as a member of a team. The text/workbook concept is very helpful if the course is taught online. The references to resources are invaluable for research." -Bonita Dostal Neff, Ph.D., Valparaiso University
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Public Relations Writing begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences. Authors Donald Treadwell and Jill B. Treadwell examine the macro-level understanding of societal factors that affect the relationships between organization and audience and the micro-level understanding of language and its applications that leads to elegant, finely-tuned, effective messages.
New to the Second Edition
- Companion Student Study Site includes: special Web exercises, chapter-by chapter lists of academic and professional resources, as well as readings, charts, forms and topical examples to keep the text fresh and current
- Covers foundational theory at the beginning of the text with references and applications woven throughout the book
- Includes chapters devoted exclusively to writing for the Web, crisis, and voice
- Provides more examples from the corporate, government, sports and entertainment, education and nonprofit sectors
- Includes multiple samples from the same organizations to demonstrate a common public relations message across writing genres
- Demonstrates how clients operate in the real world rather than a fictitious location
- Includes new and revised exercises
Public Relations Writing is ideal for undergraduate and graduate courses in public relations writing, media writing, and media relations. An Instructor’s Resource Manual is available on CD to qualified adopters. These resources include ideas for adapting the text for use with real-world clients, additional full-text examples, PowerPoint presentations, and ideas for course and student assessment. (20040801)
|
| Customer Reviews:
Excellent textbook for all PR students July 25, 2007
Janice King (www.writinghightech.com)
All PR practitioners would benefit from the solid, comprehensive grounding in communications issues presented in this book. The emphasis on cultural and ethical influences presented throughout is vital to all public relations work and the discussion is well presented here. The chapters on writing present useful overviews on the process and common PR materials. However, some descriptions of materials are very brief and all assume the student has an adequate knowledge of basic writing skills and techniques. Readers who really want to focus on writing will want to supplement this book with others that have more in-depth coverage of writing issues and content ideas.
lots of good information May 14, 2004
Red (Pennsylvania)
10 out of 10 found this review helpful
The book is barely 500 pages long, but it has everything that anyone would possibly need to know about public relations. There are tons of public relations tools, such as the news release, press release, flyer, public service announcement, pamphlet, brochure, newsletter, fact sheet and media list, and they are all introduced very clearly. This text was required for a course I took in college over a year ago, and I chose not to sell it back to the school because it was so useful. It's great for entry-level workers that are trying to get acclamated to the business of public relations.
|
|
|
SEO and Marketing TipsBETA RELEASE | |
