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Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself | 
 enlarge | Author: David Seaman
Publisher: Sourcebooks Trade
Category: Book
List Price: $14.95
Buy New: $8.86
You Save: $6.09 (41%)
New (27) Used (4) from $8.86
Rating:  5 reviews
Sales Rank: 329175
Media: Paperback
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 7.2 x 5 x 0.5
ISBN: 1402213379
Dewey Decimal Number: 659.2
EAN: 9781402213373
ASIN: 1402213379
Publication Date: October 1, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New and Factory Sealed Item Fast Shipping
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Product Description
Practice the Black Art of BUZZ Would you like to spark a media frenzy ... for free? Do you want to jumpstart your sales and profile in a jaw-dropping way? How would you feel about unleashing your message on the entire world? In Dirty Little Secrets of Buzz, veteran promotional stunt-planner David Seaman reveals a brand-new, counterintuitive approach to traditional marketing and PR. Find out how controversy, scandal-mongering, and social networking can turn your message into a viral sensation. Inside are sixty-one secrets for getting millions of eyeballs turning toward you or your business, including: - Enemies are more important than friends
- A dog and a blog can increase repeat customers
- Put MySpace, Facebook, and the social networking revolution to work for you
- Google juice: hot links from highly rated sites
- TV doesn't make you - you make you
- Get ten thousand visitors for free through StumbleUpon
Dirty Little Secrets of Buzz is a powerful how-to collection of all the secrets no one talks about - secrets you won't find in any other marketing book or program.
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Lots of Enthusiastic Ideas for Self-Promotion, Though Not All Surefire Hits November 25, 2008
Rachel Kramer Bussel (New York City)
In Dirty Little Secrets of Buzz, provocateur and professional attention-getter David Seaman shares his take on how anyone, regardless of money, can become famous--or at least, almost famous. He breaks down the landscape of today's media with lessons from his own antics, such as the Free Paris Hilton campaign, and looks at real-life examples such as dating columnist and Internet sensation Julia Allison (whose blog I first heard about the book from) and Obama Girl, interviewing them about their achievements.
The book's basic message is that professional PR is not the only route to go to gain attention and that individuals can do for themselves what once required many steps and gatekeepers. He brings up real-life examples like Tila Tequila, though there can only be so many people like her (even with the glut of reality TV). More helpful is his take on social networking sites and link promotion sites like Digg, explaining exactly how they work, why you want to use them, cautions and his own experiences with them.
If you've never created your own website before, or just want to learn more, this is a great primer. Seemingly obvious advice like, "Your landing page should give the user exactly what they expected, or they will leave your site in a hurry without taking action," is actually quite necessary, because many websites don't do this.
"Buzz" is also a little different than simply getting the attention of traditional media. It's not always, in Seaman's view, about making an immediate sale, but generating long-lasting contacts, people who will want to join your mailing list and stay with you throughout a career, rather than a single campaign.
As a freelance writer, editor of books, and blogger, I've found much of his take useful and true. The more targeted you can make your pitches, the better, rather than sending them out willy-nilly. He breaks down some of the major blogs (though those should be familiar to most casual blog readers) but I'd say that going even further is useful; if you run a food blog, like I do, you should send your best work to other food bloggers.
At times, he's a little too eager to extol the powers of the Internet; while it indeed is a mighty force to be reckoned with when it comes to gaining attention for oneself, not everyone can be as mega famous as some of the people he profiles; there need to be followers if there are also going to be leaders.
And this may be nitpicky, but he makes a point that Martha Stewart's show is simply called "Martha" as a sign of her success, when the actual show is called The Martha Stewart Show. Overall, this is a spirited, engaging look at what it takes to spread the word about your business, product, and/or persona in the modern world, tackling TV, radio, print media and perhaps most extensively, the Internet, perhaps the easiest of these forms of media to crack. Whether everyone who follows these methods can truly succeed remains to be seen, but Seaman's enthusiasm is contagious and I certainly learned of a few sites I hadn't known about and got inspired to redouble my efforts in terms of self-promotion.
This is a MUST READ for Social Marketers! November 1, 2008
Tony Mandarich (Scottsdale, Arizona USA)
I picked the book up at a local Barnes & Noble and browsed through it. 20 minutes later I was still browsing through it. I found myself saying YES I have done that and it works & also finding a lot of good ideas that I haven't tried but will now. David did a good job of making it a straight forward easy read. What you see is what you get. A great read for a marketer of any level. Great Job! I highly recommend it.
Tony Mandarich
 Read this book to learn more about being successful at creating buzz for little or no cash. October 20, 2008
Jeff Lippincott (Princeton, NJ USA)
1 out of 1 found this review helpful
Very nice little book. I liked it. It is comprised of 12 chapters and three appendices as follows:
0. Introduction
1. Choose your own adventure
2. The rules of effective publicity whoring
3. All fires start with a spark: Getting friendly with mean bloggers
4. MySpace, Facebook, and the social networking revolution
5. When it makes sense to pay for attention: Teaming up with the godfather of the Internet
6. How to get on television
7. Become famous in your underwear (or, getting radio coverage)
8. Celebrity Tabloids: Getting in them or staying out of them them
9. Building the empire, maintaining coverage, and avoiding burnout
10. Other sparkling pearls of wisdom
11. Peacing out, closing thought, and publicity zen
12. Epilogue
A. Services
B. Web sites
C. Books
As I recall the following points are provided throughout the book:
>>Create real outrage
>>Establish a positive connection with the public
>>Always remain accessible to the media
>>Have an enemy and publicize your rivalry
>>Exploit the viral aspects of YouTube and Vimeo
>>Create a viral group on Facebook
>>Network with others in your field
>>Appear in-demand at all times
>>Befriend the print media, especially trade magazines
>>Be seen as a controversial expert, not an average Joe
If you own a small business or are in charge of business development for one, then it might be a good idea to pick up a copy of this book. Here you will learn how to attract massive amounts of media coverage for your company if you want it. This book is about strategizing how to create a national sensation out of essentially nothing. You can use some of the techniques disclosed, many of the techniques, or all of the techniques. The important thing is to be aware of the techniques and use them as your marketing plan will allow.
Controversy, "scandal" managering, and social networking can create buzz and a viral sensation. If used correctly, you and your company can become famous, and likely very profitable. Read this book to learn more about being successful at creating buzz for little or no cash. 4 stars!
Must-Read for learning Online Publicity October 4, 2008
K. Dolle (Los Angeles, CA)
0 out of 1 found this review helpful
This book is the first book that I've read on the subject of marketing/ PR that actually made sense. It is very fun to read, and chock-full of ideas to get your own "buzz" going in the media. After finishing it, I am keeping this book on my desk as a reference for all of the strategies and relevant websites that it offers.
The best part about Dirty Little Secrets of Buzz is that anyone can use this as a guide to promote themselves online. Whether you own a business, play music, sell clothing, or are just plain looking to get famous....there is something in here for you. I highly recommend it.
Excellent Book About How To Convert Social Media To Television, Radio, and Print Coverage September 25, 2008
Dave Lakhani (Boise, ID United States)
1 out of 2 found this review helpful
Dirty Little Secrets Of Buzz is written for the overworked, online, ADD crowd. It doesn't waste a lot of time trying to give you a history of PR and teach you how to seem more like you are a huge PR company. Instead it gives you down and dirty, step by step processes for creating a crowd of followers online and how to leverage that online visibility into online and offline Buzz.
This book has a lot of case studies that PR purists will find boring and will call "flash in the pan." But for people who want to get famous and build their company brands, they will see that this is the new reality and learn how to leverage it.
The book is a very fast read, the information is accessible and positioned in a way that makes it quick to implement. Will you be a star overnight from reading this book? Probably not, but you will have a much better idea of where to start in a media space that is rapidly changing.
If you are an author, speaker, small business owner or entrepreneur, this book is for you, if you are a cutting edge practitioner of PR who is current on all of the media modalities it may not work as well for you.
Overall, very good book.
Dave Lakhani
Author of Persuasion: The Art of Getting What You Want
Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know
The 12 Factors of Business Success: Discover, Develop and Leverage Your Strengths
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