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Doug Stevenson's Story Theater Method (previously titled: Never Be Boring Again) | 
 enlarge | Author: Doug Stevenson
Creators: Sam Horn, Shannon Parrish
Publisher: Cornelia Press
Category: Book
List Price: $19.95
Buy New: $13.57
You Save: $6.38 (32%)
New (9) Used (4) from $13.50
Rating:  21 reviews
Sales Rank: 88715
Media: Perfect Paperback
Edition: 2nd
Pages: 352
Shipping Weight (lbs): 1.2
Dimensions (in): 8.8 x 5.9 x 1
ISBN: 0977914615
Dewey Decimal Number: 659
EAN: 9780977914616
ASIN: 0977914615
Publication Date: January 24, 2008
Availability: Usually ships in 24 hours
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Product Description
Doug Stevenson s Story Theater Method (formerly titled: Never Be Boring Again) is unlike any other book on speaking skills. It teaches a breakthrough method that can help you make dynamic business presentations in front of any audience, anytime, anywhere. This book focuses on strategic storytelling for business, training, motivation and sales. Learn how to choose, craft and deliver stories that make a point, teach a lesson, or sell a product or service. A powerful story - well told - is your secret to connecting with clients, colleagues and customers. With Doug Stevenson's Story Theater Method, you can become a magnetic speaker with the power to attract and hold any audience's attention. You'll learn how to: use strategically chosen stories to sell your idea or product; use a nine step formula for crafting compelling stories; get your point across to insure maximum buy in; brand your message with a Phrase That Pays; incorporate humor so people laugh while they learn; get out of your own way and Stand in Your Power; and make dull and dry technical information come alive. Whether you are speaking to five or five thousand, these easy-to-understand-and-apply techniques will immediately enhance your professional credibility. Are you ready to be more motivating, memorable and magnetic? Bronwyn Fryer, the senior editor at Harvard Business Review states, There are two ways to persuade people. The first is by using conventional rhetoric, which is what most executives are trained in. That s not good enough, because people are not inspired to act by reason alone. The other way to persuade people and ultimately a much more powerful way is by uniting an idea with an emotion. The best way to do that is by telling a compelling story. Other presentation skills books tell you to use stories, but they don t tell you how. Businesspeople who attempt to use stories recognize that there is an art and science to telling them, but they don t know where to go for instruction. I wrote this book for business professionals, salespeople, entrepreneurs and executives who want to use stories in a business environment. This book walks you step-by-step, through the process of choosing and crafting a story that makes a point, illuminates an idea or sells a product. This is strategic storytelling for business using a systematic method. It is pragmatic theatricality to achieve a desired result. In this easy to read book, you ll learn how to: use strategically chosen stories to sell your idea or product; use a nine step formula for crafting compelling stories; get your point across to insure maximum buy in; brand your message with a Phrase That Pays; incorporate humor so people laugh while they learn; and make dull and dry technical information come alive.
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| Customer Reviews: Read 16 more reviews...
 Great Book October 28, 2008
Sema Essien (US)
This is a great book and has helped me in a World Class way. Public speaking is hard enough, but with clear exciting direction, it becomes fun, imaginative and artful!
Bravo November 25, 2007
R. Grusy (Ohio)
Bravo!! This is THE book for anyone who wants to get started with presentations or for the more experienced who need to revisit the fundamentals. A solid keeper and reference. I especially liked the last couple of chapters that discussed ones personal need to be in contact with others and soul search ones desire to impact others.
Do you have to include stories in your program as a speaker? Only if you want to get the audience involved! April 30, 2007
Bill Gormont
1 out of 2 found this review helpful
We all have a story to tell. If you are in a position where you influence people, lead organizational teams or speak to groups professionally, "Never Be Boring Again" must go on your short list of books to read. Doug teaches you how to incorporate humor into your message in a way that people laugh and have fun while they learn. His step-by-step method helps find the stories in you, and then shows you how to effectively use them to make your message authentic and truly delivered from the heart. I'm a professional speaker and use Doug's tips and techniques every time I'm on the platform. I highly recommend Doug Stevenson's book, "Never Be Boring Again"!
Doug Stevenson is the master! April 23, 2007
Thayer Willis (Lake Oswego, Oregon)
2 out of 3 found this review helpful
Doug Stevenson knows how to create a winning presentation, and even better, he knows how to show us what he does. His book, "Never Be Boring Again," gives clear, step-by-step advice on the sure-fire way to craft presentations that will wow your audiences. He has organized his advice into a method which all speakers can employ. He himself is not one bit boring, and his own presentations are dynamite. The sweet success of his book is that he reveals his method to readers in a clear, easy-to-follow format. We still have to work and practice, but in his book we see what to do. He is the master!
 Shallow, repetitive, no great insights but plenty of fluff December 31, 2006
The Dude (San Diego, CA United States)
14 out of 14 found this review helpful
I am preparing a PowerPoint class for people who already know the mechanics of PowerPoint but need a class on how to better design slides and prepare a presentation. One of the topics will be preparing a script using story-telling techniques. I thought this book would offer some good advice, especially since the reviews were so good. I was sorely disappointed.
Ironically, this book bored me. I admit that I am a tough audience, but if you are a corporate trainer or speaker addressing a sophisticated, intelligent audience, the advice in this book may do more harm than good. The stories are not very interesting and I don't think it's good advice to tell readers they need to act out or pantomime parts of a story. That may work for some, but there are other ways by which a speaker can enliven a presentation or a talk. This book would be more appropriate for people doing info-commercials than for corporate speakers. In fact, as I was reading it, the book reminded me of the exaggerated gestures and pasted-on smiles that info-commercial people affect.
A great example of how stories are used to enliven a presentation and illustrate points is the book Blink by Malcolm Gladwell. I am listening to the book on CD while I do my daily walks. (I checked it out at the local library.) Gladwell (not the most exciting person in the world) had to use stories to get his points across and he does a masterful job. You will learn more about using stories from Blink than from Never Be Boring Again. And you won't be bored!
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