|
The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition (Dream Job) | 
 enlarge | Author: Melvin Helitzer
Publisher: University Sports Press
Category: Book
List Price: $29.95
Buy Used: $5.52
You Save: $24.43 (82%)
New (20) Used (17) from $5.52
Rating:  7 reviews
Sales Rank: 211279
Media: Paperback
Edition: 3
Pages: 450
Number Of Items: 1
Shipping Weight (lbs): 2.1
Dimensions (in): 9.8 x 6.9 x 1.2
ISBN: 0963038729
Dewey Decimal Number: 659.29796
EAN: 9780963038722
ASIN: 0963038729
Publication Date: November 1, 1999
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Good reading copy. May include highlighting/writing, some completed exercises, missing dust cover, crease, and/or overall wear. Ships within 2 business days. 100% Customer satisfaction guaranteed.
| |
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
This is the third edition of the top selling text on sports media and marketing. It has been adopted by over 150 colleges, universities and professional sports organizations. It;s 18 chapters include the responsibilities of a professional sports PR or college SID, media writing, sports photography, broadcast interviewing, press conferences, statistics, creating new sporting events, promotion and marketing, crisis management and creating a web page. The new edition has been acclaimed by PR WEEK magazine as the best in the industry.
|
| Customer Reviews: Read 2 more reviews...
 more than practical book January 2, 2006
Raul Legaspi Sauter (Huixquilucan, Mexico)
1 out of 1 found this review helpful
I got a very good view of many topics related to sports marketing. I would say that Melvin Helitzer gives us a great overview of what a professional needs to know to perform well in the field. It's really great tour to get acquainted with the dream job. The sports world industry deserves professionals to market, communicate and advertise with the flavor Helitzer gives to us readers.
excellent read August 22, 2002
7 out of 8 found this review helpful
Tis book is applicable inside the classroom and out. I first read it for a business class and then later when I got my first job in public realtions. It really helped me understand and familiarize myself with sports PR and PR in general. If you read only one book about public relations I'd recommend you read Guerrilla PR Wired by Michael Levine, but if you can read two I'd read The Dream Job.
 Up to date May 17, 2001
11 out of 16 found this review helpful
Looking for a new job, I was recommended to this book. Maybe it was a coincidence, but within two weeks of reading the book and following some its sports marketing techniques, I landed a job with a major college sports department. Call me lucky, or smart that I found this book.
One of ten best Business Books in 2000 August 25, 2000
Ralf Hermans (Sweden)
8 out of 12 found this review helpful
"The Dream Job" is not only a best seller in the United States, it has also been reviewed as "one of the ten best business books in 2000" by Kauppalhti, the largest business daily in Nordic countries. The critique, read avidly by thousands of readers, called the book "fantastic."
Best yet! June 23, 2000
Ralf Hermans (Sweden)
14 out of 18 found this review helpful
As a professor, I'm always grateful for texts which students not only can afford but hold on to even after the course is completed. The new 3rd edition of "The Dream Job: Sports Publicity, Promotion and Marketing" is just that kind of book. It is comprehensive, filled with hundreds of examples and exhibits and wonderfully humorous. Outside of that, I don't think much of it!
|
|
|
SEO and Marketing TipsBETA RELEASE | |
