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Software Product Management Essentials | 
 enlarge | Author: Alyssa Dver
Publisher: Anclote Press
Category: Book
List Price: $34.95
Buy New: $23.07
You Save: $11.88 (34%)
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Rating:  29 reviews
Sales Rank: 69633
Media: Paperback
Pages: 202
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.8 x 5.7 x 0.4
ISBN: 0929652010
Dewey Decimal Number: 005.0685
EAN: 9780929652016
ASIN: 0929652010
Publication Date: April 13, 2003
Availability: Usually ships in 24 hours
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Product Description
In an economy where efficiency and delivery are key, Software Product Management Essentials is required reading for any software product manager. Software Product Management Essentials is a hands-on guide to help new product managers sift through the numerous tasks and responsibilities involved in this pinnacle job. The book is loaded with tips and example best practices to help even experienced product managers optimize their time and effectiveness. The book focuses on the unique challenges of being a Product Manager in a small to mid-sized software company. It provides a framework for the role of the Product Manager in an environment where there are few resources available to help in tackling the many things needed for a quality, on-time delivery of software. Whether you are already a Product Manager or considering a new career in product management, Software Product Management Essentials details a day-in-the-life experience of a PM with both the glory and challenges one faces in this role. Engineers, marketing personnel, quality assurance teams, technical writers, and anyone involved in the product delivery process will find this book extremely useful right away in optimizing the day-to-day interactions across a smaller software organization. Emphasizing that code is only part of the overall software product, Software Product Management Essentials stresses the importance of championing a product. Critical topics covered in the book include the product delivery process, beta testing, launching a software product, and software pricing. An entire chapter is dedicated to the issues of expanding the business internationally and the issues a Product Manager must consider before and during expansion. Numerous templates are provided to fast track the Product Manager's work including a sample non-disclosure agreement, product delivery checklist, and beta test agreement and summary.
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| Customer Reviews: Read 24 more reviews...
A quick read, a good primer, and a good resource for a product manager's bookshelf. October 31, 2008
John Gibbon (Oakland, CA United States)
1 out of 1 found this review helpful
This is a concise and fairly good book on software product management. It is a bit old school and waterfall focused, but it does give a good overview on many software product management topics. A similar and equally good book is The Product Managers Handbook, 3E. By far the best book of this genre is Inspired: How To Create Products Customers Love.
Dver first describes what is a product manager (the product champion) and then details what are fairly typical development and product requirements processes. Many of these are out of vogue, but there is still valuable information here. She then goes on to describe the product delivery process, the beta testing process, and finally the product launch. The book is concluded by discussing product marketing, pricing, and going international. Its appendixes contain useful sample documents such as a Product Delivery Checklist and a Beta License Agreement.
One of the book's strength is its inclusiveness and conciseness. Do you need to have a passing knowledge on the 4 C's of pricing? Do you need a need to know a few basic ideas to consider for positioning? Then this may be your book: a quick read, a good primer, and a good resource for a product manager's bookshelf.
 Only for Beginners May 27, 2008
Yvonne Potter (Augusta, GA)
1 out of 1 found this review helpful
Unfortunately I cannot bring myself to rate any published book with as many grammatical errors as this one higher than a 3. Once you get past what appears to be a piratically unedited book, the content is good for someone with little knowledge of what an actual Product Manager does.
If you have any type of IT Project Management or IT Management experience you may want to try a different book or you may feel you wasted your money.
Good summary on software product management October 28, 2007
Mahesh Hegade (Pleasanton, CA)
Nice little book on software product management. Since the book aims to cover only essentials, look for other books for detailed treatment on any specific topics of interest.
At a high level, this book does a good job of covering almost all and in some cases more (such as going international) topics that should be of interest to the reader.
The book also has some templates to get started with. You can also buy templates for a price. Templates should be available from many other resources as well.
Book touches upon requirements (collecting, analyzing, prioritization), provides basics of software development to those product managers who may be transitioning from other areas, takes thru product development and delivery process and ends with taking product global.
The book is written in a simple and sensible style. If not for that, it would have been difficult to cover so many topics in a such small book. Developing a software product for international markets is a very complex activity and this book does good job of opening one's eyes to all sorts of issues and sheds some light on how to go about addressing those issues. That is best part of the book even for an experienced software professional as many of us are not exposed to that yet.
Pricing and product marketing are also very important functions of a product manager but many times hijacked by sales and other departments. This books explains clearly where are the boundaries and what product managers are expected to do. Pricing has been dealt in good detail using 4Cs as the framework for pricing (Cost, Competition, Customers, Change).
Over all a good book for introduction. There is nice appendix for suggested reading and list of references for additional reading. That is something a small book like this should always do to point readers hungry for additional material and this book does it.
 Great Book! July 8, 2007
Yuri Pederi (Ukraine)
2 out of 2 found this review helpful
I recommend this book to all PMs. It has very practical ready to use tools. Appendixes are very helpful.
Great resource for foreign PMs July 25, 2006
Michele Parna
4 out of 5 found this review helpful
I recently moved to the US and while I managed software products in my native country, I wasn't familiar with the process or all of the terms used in the US. This book was very helpful as it didn't complicate or assume anything. Software is hard enough to manage - books about managing it shouldn't be. I appreciated that. The templates at the end saved me a lot of time and expense. I never expect any one book to answer all questions but for me, this book was a great help in my recent transition.
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