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The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage | 
 enlarge | Authors: David R. Yale, Andrew J. Carothers
Publisher: McGraw-Hill
Category: Book
List Price: $22.95
Buy Used: $6.32
You Save: $16.63 (72%)
New (24) Used (29) from $6.32
Rating:  10 reviews
Sales Rank: 306802
Media: Paperback
Edition: 2
Pages: 464
Number Of Items: 1
Shipping Weight (lbs): 1.6
Dimensions (in): 8.8 x 5.7 x 1.2
ISBN: 0844232424
Dewey Decimal Number: 659
EAN: 9780844232423
ASIN: 0844232424
Publication Date: May 4, 2001
Availability: Usually ships in 1-2 business days
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Product Description
Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists --databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!
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| Customer Reviews: Read 5 more reviews...
 A bit disappointing May 23, 2008
E. Karasik (Washington, DC United States)
1 out of 1 found this review helpful
I had hoped that this book would have some original and unusual approaches instead of just being a standard primer, but there was really very little of use for someone who is familiar with the basics of how to write and distribute a press release. If you've never been involved in publicity before, it might be an OK place to begin, but I would still look for something that is less traditional and includes more information on publicity via the internet.
 Excellent Resource May 14, 2008
Lizard (Quebec, Canada)
This is an excellent resource, especially for someone looking for more than just the basics, as so many other books publicity/PR books do. If you're just starting it does cover tha basics as well, but it goes in more depth answering questions that anyone trying to get publicity will soon have. Do you call a journalist after you've sent a press release? This is the type of question that I needed answered and no other book I saw answered them. Most other books I've seen on the subject cover the basics that you can find by doing an internet search for free, this is the only book I found that actually has more to say.
 Understanding the media January 10, 2007
Upa Ruiz (Mexico City)
1 out of 1 found this review helpful
As a handbook should, this one is full with practical tips and ideas, all useful whether you work for a corporation or a small organization. What interested me most is that it gives a wide insight of the journalists' reasoning and helped me understand why publicity has to be done in a certain way to make it successful. (Sorry for the grammar and spelling, English is not my native language. Feel free to correct any mistake).
Highly Recommend This Book On Publicity August 16, 2006
Sherri Rosen (New York City)
0 out of 1 found this review helpful
Great book for a book publicist!!!
Sherri Rosen Publicity LLC
NYC
THE Introductory Text on this subject March 22, 2006
Milind (Vasai, Maharashtra India)
2 out of 3 found this review helpful
I did some research on the various books covering the topic of interaction with the media, primarily press releases. This one seemed a good bet, even prior to ordering it. After having bought it, I am very happy that I made a good choice.
If at all limitations of time restricted you to only one book, then this is the one you must go for. It covers all the aspects of the publicity business, not just press releases. The material is suitable for any person who is a beginner. In short, if you want a good book on publicity, go for this one.
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