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How Come No One Knows About Us? The Ultimate Public Relations Guide: Tactics Anyone Can Use to Win High Visibility | 
 enlarge | Author: Robert Deigh
Publisher: Wbusiness Books
Category: Book
List Price: $24.95
Buy New: $16.21
You Save: $8.74 (35%)
New (17) Used (5) from $16.21
Rating:  10 reviews
Sales Rank: 353808
Media: Hardcover
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 9 x 6.1 x 1.1
ISBN: 0832950173
Dewey Decimal Number: 659.2
EAN: 9780832950179
ASIN: 0832950173
Publication Date: May 15, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: ** INTERNATIONL SHIPPING!!! SHIPS from 5 locations based on your Zip Code and availability! (PA TN IN OR SC) *-* Gift Quality *-* Orders Processed Immediately! - We get your book to you Very Quickly!
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| Customer Reviews: Read 5 more reviews...
A GREAT GUIDE June 25, 2008
T. H. Intelisano (Milford, CT United States)
I am using Mr. Deigh's book as part of a project at work. If you are going to use any book as reference for Public Relations of any kind, then this is the book to use. It is concise, easy to follow and Mr. Deigh makes very good points throughout the book. Thank you for putting great informaion into print! I look forward to your next book
How to become newsworthy June 18, 2008
Henry Devries (San Diego, CA)
Perhaps the most useful aspect of this book is helping today's business leader understand blogs, podcasting, social networking and other new forms of mass communications. As newspaper readership continues to drop like a rock down a well, the great promotional opportunities are expanding on the Web. As someone who teaches public relations through the continuing education arm of UC San Diego and writes on marketing CLIENT SEDUCTION: A Step-by-Step Lead Generation System for Professional and Technology Service Firms Pain Killer Marketing: How to Turn Customer Pain into Market Gain, I read many books about the field. Robert Deigh has created an excellent guidebook filled with practical tips. I will recommend this book to all my lifelong learning students who want to improve their companies, careers and personal causes.
Give this to your PR clients June 18, 2008
Tim Ayers (Washington, DC)
As a PR practitioner, I plan to get this book into the hands of my clients. It can help them in a fun, informative way understand the reality of public relations--in other words what works and what doesn't. Robert Deigh knows his stuff and he knows how to communicate it. I hope that university PR courses adopt this as a text. It's the practical advice that folks starting off in the PR profession need.
Great Read and a must have PR Guide June 16, 2008
F. Zubair (West Covina, CA)
Learning to use PR correctly to promote your company is difficult, but Robert has created a GREAT guide for business owners and PR professionals to improve their ability to gain visibility in the market place. This book was an easy and humorous read that I would highly recommend.
Must-have PR Guide June 16, 2008
PES
If you are only going to buy one marketing/PR book this year, this is the one. How Come No One Knows About Us is part primer on public relations and part quick PR guide for the busy professional. Written for both lay people and marketing pros alike, this clear and concise yet funny `how to' aims to supply you with everything you need to know about how to market your business or product. The book's apt subtitle is The Ultimate Public Relations Guide and it fits. It's truly chock-ful of everything you need to get your marketing plan in gear. But the best parts, I think, are the Rapid Read Checklists in every chapter. What a great idea! Makes it so easy to put Deigh's advice into action. Virtually every question I had about how to raise the visibility of a business was answered in this neat, engaging, and well-written volume. It's a must on every business bookshelf.
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