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What Were They Thinking?: Crisis Communication -- the Good, the Bad, and the Totally Clueless | 
 enlarge | Authors: Steve, Ph.d. Adubato
Publisher: Rutgers University Press
Category: Book
List Price: $22.95
Buy New: $14.30
You Save: $8.65 (38%)
New (25) Used (3) from $14.30
Rating:  1 reviews
Sales Rank: 83096
Media: Hardcover
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 8.5 x 5.6 x 1
ISBN: 0813543614
Dewey Decimal Number: 658.4056
EAN: 9780813543611
ASIN: 0813543614
Publication Date: October 30, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Some corporations spend millions of dollars on so-called 'crisis communication plans.' Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, 'Wishful thinking is no substitute for a strategic plan.'
Nationally recognized communication coach and four-time Emmy Award winning broadcaster Steve Adubato has been teaching, writing, and thinking about communication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Adubato discusses the Johnson & Johnson Tylenol scare, the Don Imus controversey, former Attorney General Alberto Gonzales, former EPA Administrator Christie Whitman, Bill O'Reilly, the Hurricane Katrina crisis and the Catholic Church's pedophilia scandal.
Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?
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| Customer Reviews:
Very entertaining October 20, 2008
Thomas Mclean (Los Angeles, Ca USA)
Saw this in a local Borders and rushed home to get it for my kindle. Not available, so I rushed back and bought it at Borders.
Quite entertaining and easy to read. Each chapter can be digested as a seperate helping. Not just about corporations but discusses some big communication problems...think IMUS, Rudolph Guiliani and Dick Chaney!
Lot's to learn at the individual level and some good tips for what to do when things go wrong. Useful for Managers also not just the Big Boys.
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