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Public Relations Metrics: Research and Evaluation (Lea's Communication Series) | 
 enlarge | Creators: Betteke Van Ruler, Ana Tkalac Vercic, Dejan Vercic
Publisher: Lawrence Erlbaum
Category: Book
List Price: $39.95
Buy New: $36.20
You Save: $3.75 (9%)
New (15) Used (3) from $36.20
Sales Rank: 1606724
Media: Paperback
Edition: 1
Pages: 328
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 8.9 x 5.9 x 0.3
ISBN: 0805862730
Dewey Decimal Number: 659.2072
EAN: 9780805862737
ASIN: 0805862730
Publication Date: May 28, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
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