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Public Relations Writing: Form & Style (with Errata Sheet) | 
 enlarge | Authors: Doug Newsom, Jim Haynes
Publisher: Wadsworth Publishing
Category: Book
List Price: $108.95
Buy New: $80.59
You Save: $28.36 (26%)
New (25) Used (11) from $71.91
Rating:  2 reviews
Sales Rank: 496839
Media: Paperback
Edition: 8
Pages: 458
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 7.4 x 0.5
ISBN: 0495566764
Dewey Decimal Number: 808
EAN: 9780495566762
ASIN: 0495566764
Publication Date: September 4, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Inventory subject to prior sale. Expedited orders cannot be sent to PO Box. Sorry, not able to ship to APO, FPO, Alaska, and Hawaii.
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Product Description
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that you'll likely have to do in your early jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this comprehensive guide.
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| Customer Reviews:
 Great PR Piece October 5, 2005
Firefly (California)
1 out of 2 found this review helpful
This is a great PR book. It has all of the essentials for PR writing along with general PR information. I would highly recommend it if you want an in-depth study of the field, or just brush up on genereal info.
 good book August 12, 2002
2 out of 2 found this review helpful
As a Public Relations student, I found this book to be extremely helpful. It demonstrates the proper way to write so that you can lear effective style and techinque. I have found that this book, along with Guerilla PR Wired by Michael Levine, create the foundation for my studies.
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