|
Media Training 101: A Guide to Meeting the Press | 
 enlarge | Author: Sally Stewart
Publisher: Wiley
Category: Book
List Price: $29.95
Buy New: $16.36
You Save: $13.59 (45%)
New (30) Used (16) Collectible (1) from $13.00
Rating:  8 reviews
Sales Rank: 79032
Media: Hardcover
Edition: 1
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.2 x 0.9
ISBN: 0471271551
Dewey Decimal Number: 659.2
EAN: 9780471271550
ASIN: 0471271551
Publication Date: September 29, 2003
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: New! ** Book will be mailed in bubble for a safe journey!Thousands of satisfied customers! Spend Less with our LOW PRICES!
| |
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
|
| Customer Reviews: Read 3 more reviews...
 Good beginner guide November 6, 2007
T. Baker
I found the book to be useful as a beginners guide to the media and media relations. It is a very quick read.
Meeting the Press April 23, 2005
Cathy Stucker (Sugar Land, TX USA)
5 out of 8 found this review helpful
When being interviewed by media, it is tempting to do a `brain dump,' and give them as much information as you can. This can backfire, though. Faced with an information overload, the journalist has to pick-and-choose through all the data to construct her story. She probably has room only for a few of your points, and she may not choose the ones that you would like.
Politicians understand this. When they do interviews, they focus on `talking points.' The politician prepares by selecting three or four points they want to get across during the interview. The preparation allows them to get their message across clearly and succinctly.
You should do something similar to this to prepare for your encounters with the media. In 'Media Training 101,' Sally Stewart recommends that you have five focused and concise Key Message Points.
Key Message Point #1 is a general statement about your company. It might include facts such as how long you have been in business, what you sell, or where you are located.
Key Message Point #2 gives financial information. For example, revenues, growth percentage or number of units sold. Don't overload on statistics. Choose something easy to understand.
Key Message Point #3 identifies your target market. What characteristics do your customers share? Are they consumers or businesses? Are they in a specific industry? Are they located in the same geographic area? What need do they have that your product or service fills? You might also mention your share of the market, if it is impressive.
Key Message Point #4 addresses the company's future growth. Are you expanding into foreign markets, creating new products (or identifying new uses for existing products) to appeal to new types of customers, opening a new location or adding more employees?
Key Message Point #5 can be anything not covered in the other four points. It is a way to point out the uniqueness of your company. You might mention awards or other recognition your company has received, the specialized training or experience of your staff, or whatever you would want customers and the public to know about your business and what makes it special.
Once you have your Key Message Points, you are prepared for an interview at any time. This is important, because you won't always have a lot of advance notice of an interview. In some cases, you will have only minutes (if that) to prepare. With your Key Message Points you will know what to say-and when to stop talking.
Cathy Stucker
Author and Marketing/Publicity Consultant
Must read for emerging companies March 22, 2005
Marc Joseph (Scottsdale, AZ)
2 out of 3 found this review helpful
PR can be the most effective guerilla marketing available to companies that are trying to capture a bigger piece of the pie in their niche. Ms. Stewart has taken away the fear any executive may feel in dealing with the media and PR by writing a logical step by step book. I can definitely testify that her professionalism and realism in how to deal with the media has had a major effect on our company.
Excellent November 26, 2004
TJ Walker (New York, NY)
3 out of 8 found this review helpful
Media Training 101 gives strong fundamentals for anyone new in dealing with the news media. This book should be a part of any PR pro's library.
Packed with Knowledge! March 2, 2004
Rolf Dobelli (Luzern Switzerland)
6 out of 7 found this review helpful
This book gives you the essentials about dealing with the media, starting with interviews and calls from reporters. Sally Stewart, former journalist and PR practitioner, delivers the nitty-gritty. Her advice to recognize reporters' financial and emotional pressures is particularly useful. Reporters have two clear priorities, she says, to write good stories and to go home. If you want their good will, try a little respect, she suggests, although she displays considerable cynicism and negativity about them. Her lessons include getting reporters to pay attention and which reporters to contact and how, be it by phone, e-mail or fax. Stewart tells you how to deal with unexpected calls from the press, and how to decide whether or not you want to be part of a story. If you do, here's how to make the most of it. And if you don't, this book tells you how to extricate yourself, if possible. Along the way Stewart explains how to dress for a television appearance. If this paragraph mentions any core skill you don't already have, we have a newsflash for you: get the book.
|
|
|
SEO and Marketing TipsBETA RELEASE | |
