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Essentials of Public Relations | 
 enlarge | Authors: Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee, Glen T. Cameron
Publisher: Allyn & Bacon
Category: Book
List Price: $69.80
Buy Used: $0.38
You Save: $69.42 (99%)
New (10) Used (43) from $0.38
Sales Rank: 890641
Media: Paperback
Edition: 1st
Pages: 496
Number Of Items: 1
Shipping Weight (lbs): 1.7
Dimensions (in): 9.2 x 7.5 x 0.7
ISBN: 0321082311
Dewey Decimal Number: 659.2
EAN: 9780321082312
ASIN: 0321082311
Publication Date: December 15, 2000
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: The text is clean with some moderate exterior wear.
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Product Description
This is the condensed, value-priced version of the best-selling Public Relations: Strategies & Tactics 6/e by the same author team. Essentials features the same strengths that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. Those interested in entering the public relations field.
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