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Public Relations: A Values-Driven Approach (4th Edition)

Authors: David W. Guth, Charles Marsh
Publisher: Allyn & Bacon
Category: Book

List Price: ~~$75.20~~
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Rating: 4.0 out of 5 stars

3 reviews
Sales Rank: 187908

Media: Paperback
Edition: 4
Pages: 580
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 9.1 x 7.5 x 1

ISBN: 0205569455
Dewey Decimal Number: 659.2
EAN: 9780205569458
ASIN: 0205569455

Publication Date: February 2, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Direct from distributor's stock; unread/unmarked.

Also Available In:

•	Paperback - Public Relations: A Values-Driven Approach
•	Paperback - Public Relations: A Values-Driven Approach (3rd Edition)
•	Paperback - Public Relations: A Values-Driven Approach (2nd Edition)

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Editorial Reviews:

Product Description
In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach addresses how to build ethical, productive relationships with strategic constituencies. This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach appeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapter helps the reader understand how public relations activities reflect and affect an organization's core values.

Customer Reviews:

4 out of 5 stars

Book transaction September 16, 2005
Jose (WYO)
0 out of 4 found this review helpful

The book is in good condition and arrived quickly after the order was placed. I'm satisfied with the transaction.

5 out of 5 stars

Needs the companion book, then 5+ stars April 21, 2004
John (Chicago)
1 out of 1 found this review helpful

Guth and Marsh know what they are talking about when it comes to PR. If you are in the business or thinking about it, get this book. For excellent, clear examples, get Marsh's 'quick and not dirty guide'.

3 out of 5 stars

Pretty good intro to PR book April 6, 2004
Sara Swihart (Fort Wayne, Indiana, USA)
2 out of 2 found this review helpful

I am minoring in Public Relations and this was the required book for the class. It is pretty straight forward and easy to understand. The layout is great and has been easy to follow.

One thing that this book could really use are examples. They only talk about PR plans and news releases, they don't show you what one looks like or how to get started. For those who haven't seen a news release, writing one can been a challenge. A PR plan is almost impossible without at least seeing an example first.

However, for just the basics this is a good book.

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