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Public Relations: Strategies and Tactics (8th Edition)

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Authors: Dennis L. Wilcox, Glen T. Cameron
Publisher: Allyn & Bacon
Category: Book

List Price: ~~$117.20~~
Buy Used: $7.00
You Save: $110.20 (94%)

New (15) Used (73) from $7.00

Avg. Customer Rating: 3.5 out of 5 stars

2 reviews
Sales Rank: 1384

Media: Hardcover
Edition: 8
Number Of Items: 1
Pages: 640
Shipping Weight (lbs): 3
Dimensions (in): 10.3 x 8.1 x 1.1

ISBN: 0205449441
Dewey Decimal Number: 659.2
EAN: 9780205449446
ASIN: 0205449441

Publication Date: May 19, 2005
Availability: Usually ships in 1-2 business days

Similar Items:

•	The Associated Press Stylebook
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•	Primer of Public Relations Research
•	Strategic Planning for Public Relations
•	The Fall of Advertising and the Rise of PR

Customer Reviews:

5 out of 5 stars

Comprehensive examination of PR strategies January 4, 2007
1 out of 1 found this review helpful

I have used previous editions in the classroom but this one is even more thorough and has up-to-date examples which make it even more interesting. Worth keeping as a desk reference even if you aren't a PR person!

2 out of 5 stars

What happened to editing? December 2, 2005
2 out of 4 found this review helpful

Although I found this text interesting, and mostly informative, the practice of editing seems to have slipped through the cracks. And for this purpose, I offer my eye for future editions! The order of content, as well as combining similar themes, could have been a bit more well thought out.

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