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Public Relations Writing and Media Techniques (5th Edition) | 
 enlarge | Author: Dennis L. Wilcox
Publisher: Allyn & Bacon
Category: Book
List Price: $113.00
Buy New: $49.50
You Save: $63.50 (56%)
New (19) Used (22) from $24.75
Rating:  4 reviews
Sales Rank: 102585
Media: Paperback
Edition: 5
Pages: 592
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 9.1 x 7.5 x 0.9
ISBN: 020541849X
Dewey Decimal Number: 659.2
EAN: 9780205418497
ASIN: 020541849X
Publication Date: August 21, 2004
Availability: Usually ships in 1-2 business days
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Product Description
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work and winning campaigns by public relations professionals. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners.
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| Customer Reviews:
 Ok ... March 19, 2006
J. Maldonado (Orlando, FL USA)
0 out of 1 found this review helpful
While the book does a good job by touching on many -- if not all -- aspects of public relations writing, it does so quite blandly, ignoring how to truly become a good writer. I found the book to be boring, the chapter on theory to be out of place, and most of the content hardly groundbreaking. Yes, public relations writing has a certain style, but there are much better books on writing (i.e. nonfiction writing) you could go with if you're simply interested in becoming a better, stronger writer (try authors like W. Zinnser or P. O'Connor). But, if you want to learn about the variety of public relations methods, this book is for you.
great for reading in class August 22, 2002
3 out of 4 found this review helpful
I had to read this book for school and I was completely bowled over because I was expecting it to be the same boring snoozer that most of my text books were. and irrelevant. But it wasn't. It was totally cool and got me a great grade in that class. The only other book I liked enough to read more than once for class was Guerrilla PR Wired by Michael Levine. The way it broke down all the little steps was really useful.
 One of the Best Overall PR Books August 21, 2002
2 out of 3 found this review helpful
Wilcox and Jackson take on a huge topic--pr--and manage to digest and regurgitate it in a well-written and easy-to-understand style for students and newcomers, yet still retaining enough impact for experienced hands.Unlike many peers who fail to take their subject into today's wired world, Wilcox and Jackson are fully aware and embrace the fact that a book that ignores the Internet is a book that is only half-complete, not complete with a future edition to create tomorrow. In that, they are similar to Michael Levine's Guerrilla PR: Wired, which focuses on low-cost methods to use the Internet to attain the organization's public relations goal. Fundamentally, while Wilcox and Jackson cover various techniques step-by-step and explore the importance of good writing in general, one truth must be distinctly understood--for all their own skill in writing, Wilcox and Jackson cannot teach good writing. But, that is a fault common to all public relations and business books.
I teach using this text--the learning curve is very hgh! September 19, 1999
16 out of 19 found this review helpful
I teach PR for Drexel University in Philadelphia. My non-traditional students are employees in a very large corporation who are earning a special degree in Customer Service Operations. This book enables them to work with me in taking on a non-profit "client" for whom we do a complete PR/marketing plan in just five weeks. I'm continually amazed at how well they learn all the basic premises from the book, augmented by my teaching and lectures from experts. The authors are members of my national PR group, Public Relations Society of America, which also pleases me very much--it works, gentlemen! Rosemary Rys, APR
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