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Adventures in Public Relations: Case Studies and Critical Thinking | 
 enlarge | Authors: David W. Guth, Charles Marsh
Publisher: Allyn & Bacon
Category: Book
List Price: $85.20
Buy Used: $25.00
You Save: $60.20 (71%)
New (11) Used (20) from $25.00
Sales Rank: 779553
Media: Paperback
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 6.9 x 0.6
ISBN: 0205405703
Dewey Decimal Number: 659.20973
EAN: 9780205405701
ASIN: 0205405703
Publication Date: October 11, 2004
Availability: Usually ships in 1-2 business days
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Product Description
Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.
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