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Public Relations Practices: Managerial Case Studies and Problems (7th Edition) | 
 enlarge | Authors: Allen H. Center, Patrick Jackson, Stacey Smith, Frank Stansberry
Publisher: Prentice Hall
Category: Book
List Price: $118.67
Buy New: $74.50
You Save: $44.17 (37%)
New (23) Used (21) from $67.05
Rating:  4 reviews
Sales Rank: 658690
Media: Paperback
Edition: 7
Pages: 368
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9 x 7 x 0.6
ISBN: 0132341360
Dewey Decimal Number: 659.2
EAN: 9780132341363
ASIN: 0132341360
Publication Date: November 19, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations.
Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics.
For any practicing public relations professional.
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| Customer Reviews:
 GREAT CONTENT... November 21, 2008
Kalliopi Nika (Athens, Greece)
...but no useful images!
The case studies cover a very important PR cases variety and are constructively written. Would recommended to people specializing in PR.
the real world August 22, 2002
0 out of 2 found this review helpful
This book should be required for everyone even thinking about entering the field of public relations. The case studies give a very real view of how public relations are in the real world. Michael Levine's Guerrilla PR Wired is also another book that gives a real-life accurate view of PR. I would recommend in particular his Magoo Theory of public realtions.
Public Relations Practices has clear intelligent writing that talks to the reader without talking down to them
 Real World Public Relations March 26, 2000
Eric B. Barnes (Chicago, IL)
5 out of 5 found this review helpful
If ever a book was written that applied the concepts, theories, and functions of public relations to actual real-life senarios, this is the one. In their Public Relations Practices, Center and Jackson breathed life into theoretical public relations, bringing it into "the real world" with cases in several areas of public relations--media relations, consumer relations, employee relations, investor relations, community relations, crisis management, public and private issues, interests, & concerns, and most importantly, standards, values, & ethics. Two probable prerequisites to this book would be a book on the basic principles and practices of PR and a book on PR campaign strategies. Public Relations Practices is the door through which the reader is invited to enter "the real world" of PR. Anyone, from the student of public relations to the working practitioner with decades of experience, can greatly benefit from the information contained within this text.
The best PR text I have ever read June 1, 1999
4 out of 4 found this review helpful
I read this book in a college public relations class. Now, as an account executive in a public relations firm, I still find it invaluable. This text places special emphasis on the evaluation of public relations, and thus it is a credit to our field. I can't recommend it highly enough. Once you have read some introductory book on PR principles, this is required reading.
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