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Public Relations in Schools (4th Edition) | 
 enlarge | Author: Theodore J. Kowalski
Publisher: Prentice Hall
Category: Book
List Price: $113.00
Buy New: $74.49
You Save: $38.51 (34%)
New (27) Used (13) from $68.50
Sales Rank: 207867
Media: Hardcover
Edition: 4
Pages: 408
Number Of Items: 1
Shipping Weight (lbs): 1.8
Dimensions (in): 9.2 x 7.4 x 1.1
ISBN: 0131747975
Dewey Decimal Number: 659.29371
EAN: 9780131747975
ASIN: 0131747975
Publication Date: January 13, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand New Hardcover Original US 4th Edition Free tracking Ref.521
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Product Description
With chapter contributions by leading expertsPublic Relations in Schools, 4/e, provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated foundation of theory and craft to help practitioners facilitate a positive change in public relations. Beginning with the organizational characteristics of public relations this text offers coverage of specific duties assumed by administrative personnel in planning, collecting and analyzing data, media relations, funding campaigns, evaluating public relations activities, and responding to crisis situations.
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