| Public Relations Writing: The Essentials of Style and Format | 
 enlarge | Author: Thomas H. Bivins
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Category: Book
Buy New: $53.81
New (20) Used (13) from $53.81
Avg. Customer Rating:  2 reviews
Sales Rank: 14981
Media: Paperback
Edition: 6
Number Of Items: 1
Pages: 400
Shipping Weight (lbs): 1.3
Dimensions (in): 9 x 7.3 x 0.6
ISBN: 0073511927
Dewey Decimal Number: 659
EAN: 9780073511924
ASIN: 0073511927
Publication Date: June 18, 2007
Availability: Usually ships in 1-2 business days
Condition: Inventory subject to prior sale. Expedited orders cannot be sent to PO Box. Sorry, not able to ship to APO, FPO, Alaska, and Hawaii.
|
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
|
| Customer Reviews:
 OK as a very broad overview for beginners August 21, 2007
The title of this book doesn't reflect its very broad coverage. Indeed, the book discusses a wide range of PR topics, as well as marketing communications and advertising. For this reason, the book is suitable for an undergraduate-level introductory course on corporate communications. However, while the information presented is clear and relevant, it lacks depth. Students who want to pursue PR and marketing writing as a career will want to supplement this book with other resources.
 Writing the Wrongs January 19, 2000
36 out of 39 found this review helpful
Effective writing skills must be mastered by anyone hoping to work in the field of public relations. If PR people do nothing else, they write, revise, write, revise, and write, more and more and more, until finally they write the wrongs (figuratively speaking, of course). In answer to this call, Thomas H. Bivins has created a dynamically comprehensive guide to many forms and styles of PR writing, from news release writing to desktop publishing. He also suggests ways of enhancing creativity, another important skill, in such areas as feature writing, poster, flyer, and brochure design, and newsletter design. Bivins further provides complementary examples and demonstrations that every current and potential PR writer will find useful. I'll never forget one statement the professor of my Public Relations Writing course (Spring 1999) made on the very first day of class: "I highly suggest none of you sell this book back to the bookstore at the end of the quarter. I wish I had a guide like this when I was working in public relations!" When she made that statement, I was immediately anxious to know what literatural pleasure awaited me!
|
|
|
Cheap Books | Linens | iPod Sale | Layouts MySpace Игри