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Cases in Public Relations Management

Author: Patricia Swann
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Category: Book

Buy New: $60.92

New (20) Used (9) from $53.50

Sales Rank: 412696

Media: Paperback
Edition: 1
Pages: 400
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 8.9 x 6.3 x 0.7

ISBN: 0073135658
Dewey Decimal Number: 659.2
EAN: 9780073135656
ASIN: 0073135658

Publication Date: February 13, 2007
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Product Description
Intended for a junior/senior level course in Public Relations, this case study textbook takes a different approach to teaching students about the public relations world. Most case study textbooks deconstruct prize-winning campaigns that show one path to meeting a challenge or an opportunity. Cases in Public Relations Management uses recent cases with outcomes that weren�t always successful and challenges students to think analytically, strategically and practically. Each case is designed to encourage discussion, debate and exploration of the options available to the strategic public relations manager today. .

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