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•Mom 3.0: Marketing WITH Today's Mothers by Leveraging New Media & Technology
•Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
•Market Rebels: How Activists Make or Break Radical Innovations
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1.Buyology: Truth and Lies About Why We Buy
2.Marketing Metrics: 50+ Metrics Every Executive Should Master
3.Why We Buy: The Science Of Shopping
4.No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
5.The 22 Immutable Laws of Branding
6.Bottlemania: How Water Went on Sale and Why We Bought It
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8.The Long Tail: Why the Future of Business is Selling Less of More
9.Authenticity: What Consumers Really Want
10.Managing Expectations
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1.Buyology: Truth and Lies About Why We Buy
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3.The Long Tail: Why the Future of Business is Selling Less of More
4.No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
5.Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
6.Why We Buy: The Science Of Shopping
7.MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)
8.The 22 Immutable Laws of Branding
9.eat.shop twin cities: the indispensable guide to stylishly unique, locally owned eating and shopping (eat.shop guides)
10.The Lovemarks Effect: Winning in the Consumer Revolution
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1.Buyology: Truth and Lies About Why We Buy
2.The Long Tail: Why the Future of Business is Selling Less of More
3.No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
4.Marketing Metrics: 50+ Metrics Every Executive Should Master
5.Bottlemania: How Water Went on Sale and Why We Bought It
6.The 22 Immutable Laws of Branding
7.Why We Buy: The Science Of Shopping
8.Emotional Branding: The New Paradigm for Connecting Brands to People
9.Authenticity: What Consumers Really Want
10.Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
 

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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy 
enlarge enlarge  		 Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
Author: Bill Stinnett

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Rating: 5.0 out of 5 stars 22 reviews
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ASIN: 0071441883
Publication Date: October 29, 2004
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Connections: An Introduction to the Economics of Networks 
enlarge enlarge  		 Connections: An Introduction to the Economics of Networks
Author: Sanjeev Goyal

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ASIN: 069112650X
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Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance (J. Ross Publishing Integrated Business Management Series) 
enlarge enlarge  		 Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance (J. Ross Publishing Integrated Business Management Series)
Authors: George E. Palmatier, Colleen Crum

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ASIN: 1932159002
Publication Date: September 12, 2002
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BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman 
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Authors: Mary Brown, Carol Orsborn

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Satisfaction: How Every Great Company Listens to the Voice of the Customer 
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Authors: Chris Denove, James Power

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ASIN: 159184164X
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Marketing Research: An Applied Orientation and SPSS 14.0 Student CD (5th Edition) 
enlarge enlarge  		 Marketing Research: An Applied Orientation and SPSS 14.0 Student CD (5th Edition)
Author: Naresh Malhotra

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ASIN: 0132221179
Publication Date: July 8, 2006
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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires 
enlarge enlarge  		 Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
Authors: Norman M. Bradburn, Seymour Sudman, Brian Wansink

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Rating: 4.0 out of 5 stars 4 reviews
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ASIN: 0787970883
Publication Date: April 30, 2004
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Doing Anthropology in Consumer Research 
enlarge enlarge  		 Doing Anthropology in Consumer Research
Authors: Patricia L. Sunderland, Rita M. Denny

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Rating: 5.0 out of 5 stars 5 reviews
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ASIN: 1598740911
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The Complexity Crisis: Why to many products, markets, and customers are crippling your company--and what to do about it 
enlarge enlarge  		 The Complexity Crisis: Why to many products, markets, and customers are crippling your company--and what to do about it
Author: John L Mariotti

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Rating: 4.5 out of 5 stars 3 reviews
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ASIN: 1598692143
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) 
enlarge enlarge  		 Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Author: Ian Brace

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Rating: 4.0 out of 5 stars 1 reviews
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