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1.Buyology: Truth and Lies About Why We Buy
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5.The 22 Immutable Laws of Branding
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9.Authenticity: What Consumers Really Want
10.Managing Expectations
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5.Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
6.Why We Buy: The Science Of Shopping
7.MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)
8.The 22 Immutable Laws of Branding
9.eat.shop twin cities: the indispensable guide to stylishly unique, locally owned eating and shopping (eat.shop guides)
10.The Lovemarks Effect: Winning in the Consumer Revolution
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1.Buyology: Truth and Lies About Why We Buy
2.The Long Tail: Why the Future of Business is Selling Less of More
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4.Marketing Metrics: 50+ Metrics Every Executive Should Master
5.Bottlemania: How Water Went on Sale and Why We Bought It
6.The 22 Immutable Laws of Branding
7.Why We Buy: The Science Of Shopping
8.Emotional Branding: The New Paradigm for Connecting Brands to People
9.Authenticity: What Consumers Really Want
10.Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
 

Research



    
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Consumer Behavior (9th Edition) 
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Authors: Leon Schiffman, Leslie Kanuk

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Sales Rank: 79804
Category: Book
ASIN: 0131869604
Publication Date: February 27, 2006
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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy 
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Authors: Jon Berry, Ed Keller

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Rating: 4.0 out of 5 stars 22 reviews
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ASIN: 0743227298
Publication Date: January 7, 2003
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Essentials of Marketing Research 
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Authors: Jr.,joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Sales Rank: 464137
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ASIN: 0073381020
Publication Date: July 2, 2007
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Survey Research Handbook (Paperback) 
enlarge enlarge  		 Survey Research Handbook (Paperback)
Authors: Pamela Alreck, Pamela Alreck, Robert Settle

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Rating: 5.0 out of 5 stars 1 reviews
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ASIN: 0072945486
Publication Date: November 24, 2003
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Essentials of Marketing Research 
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Authors: William G. Zikmund, Barry J. Babin

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Publication Date: November 8, 2006
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Can't Buy My Love: How Advertising Changes the Way We Think and Feel 
enlarge enlarge  		 Can't Buy My Love: How Advertising Changes the Way We Think and Feel
Author: Jean Kilbourne

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Rating: 4.5 out of 5 stars 25 reviews
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ASIN: 0684866005
Publication Date: November 2, 2000
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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders 
enlarge enlarge  		 PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Author: Marti Barletta

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ASIN: 1419593307
Publication Date: January 2, 2007
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How to Get the Most Out of Trade Shows 
enlarge enlarge  		 How to Get the Most Out of Trade Shows
Author: Steve Miller

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Rating: 5.0 out of 5 stars 12 reviews
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ASIN: 0658009397
Publication Date: July 1, 2000
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing 
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Authors: Bryan Eisenberg, Jeffrey Eisenberg

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Rating: 4.0 out of 5 stars 53 reviews
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ASIN: 0785218971
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Consumers 
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Authors: Eric J Arnould, Linda Price, George M Zinkhan

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Rating: 5.0 out of 5 stars 1 reviews
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ASIN: 0072537140
Publication Date: March 21, 2003
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