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•Buyology: Truth and Lies About Why We Buy
•To Buy or Not to Buy: Why We Overshop and How to Stop
•Buyology: Truth and Lies About Why We Buy
•Mom 3.0: Marketing WITH Today's Mothers by Leveraging New Media & Technology
•Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
•Market Rebels: How Activists Make or Break Radical Innovations
•Social Psychology of Consumer Behavior (Frontiers of Social Psychology)
•Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
•Instant Appeal: The 8 Primal Factors That Create Blockbuster Success
•Consumer Behavior: Building Marketing Strategy
Bestsellers
1.Buyology: Truth and Lies About Why We Buy
2.Marketing Metrics: 50+ Metrics Every Executive Should Master
3.Why We Buy: The Science Of Shopping
4.No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
5.The 22 Immutable Laws of Branding
6.Bottlemania: How Water Went on Sale and Why We Bought It
7.Consumer Behavior with DDB Life Style StudyTM Data Disk
8.The Long Tail: Why the Future of Business is Selling Less of More
9.Authenticity: What Consumers Really Want
10.Managing Expectations
Most Gifted
1.Buyology: Truth and Lies About Why We Buy
2.Bottlemania: How Water Went on Sale and Why We Bought It
3.The Long Tail: Why the Future of Business is Selling Less of More
4.No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
5.Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
6.Why We Buy: The Science Of Shopping
7.MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)
8.The 22 Immutable Laws of Branding
9.eat.shop twin cities: the indispensable guide to stylishly unique, locally owned eating and shopping (eat.shop guides)
10.The Lovemarks Effect: Winning in the Consumer Revolution
Most Wished For
1.Buyology: Truth and Lies About Why We Buy
2.The Long Tail: Why the Future of Business is Selling Less of More
3.No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
4.Marketing Metrics: 50+ Metrics Every Executive Should Master
5.Bottlemania: How Water Went on Sale and Why We Bought It
6.The 22 Immutable Laws of Branding
7.Why We Buy: The Science Of Shopping
8.Emotional Branding: The New Paradigm for Connecting Brands to People
9.Authenticity: What Consumers Really Want
10.Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
 

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Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye 
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Author: Michael R. Legault

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Rating: 2.5 out of 5 stars 71 reviews
Sales Rank: 109457
Category: Book
ASIN: 1416531556
Publication Date: October 24, 2006
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Emotional Branding: The New Paradigm for Connecting Brands to People 
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Authors: Marc Gobe, Marc Gobe, Sergio Zyman

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Rating: 4.0 out of 5 stars 38 reviews
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ASIN: 1581150784
Publication Date: January 15, 2001
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Innovation: The Five Disciplines for Creating What Customers Want 
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Authors: Curtis R. Carlson, William W. Wilmot

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Rating: 4.5 out of 5 stars 28 reviews
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ASIN: 0307336697
Publication Date: August 8, 2006
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Consumer Behavior 
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Author: Michael R. Solomon

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Rating: 5.0 out of 5 stars 4 reviews
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ASIN: 0132186942
Publication Date: March 2, 2006
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Habit: The 95% of Behavior Marketers Ignore 
enlarge enlarge  		 Habit: The 95% of Behavior Marketers Ignore
Author: Neale Martin

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ASIN: 0131357956
Publication Date: July 6, 2008
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment 
enlarge enlarge  		 Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Author: Marti Barletta

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Rating: 4.5 out of 5 stars 12 reviews
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ASIN: 1419520199
Publication Date: January 1, 2006
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To Buy or Not to Buy: Why We Overshop and How to Stop 
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Author: April Benson

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Sales Rank: 39663
Category: Book
ASIN: 159030599X
Publication Date: December 30, 2008  (In 27 Days)
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Consumer Behavior with DDB Life Style StudyTM Data Disk 
enlarge enlarge  		 Consumer Behavior with DDB Life Style StudyTM Data Disk
Authors: Delbert Hawkins, David Mothersbaugh, Roger Best

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Rating: 3.0 out of 5 stars 2 reviews
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ASIN: 0073261548
Publication Date: March 2, 2006
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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus 
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Author: Michael Miller

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Rating: 4.5 out of 5 stars 5 reviews
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ASIN: 0470242043
Publication Date: March 10, 2008
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Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business 
enlarge enlarge  		 Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business
Author: Patricia Martin

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Rating: 4.0 out of 5 stars 12 reviews
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ASIN: 1598691341
Publication Date: June 28, 2007
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