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Buyology: Truth and Lies About Why We Buy
Scoring Points: How Tesco Continues to Win Customer Loyalty
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Mom 3.0: Marketing WITH Today's Mothers by Leveraging New Media & Technology
Buyology: Truth and Lies About Why We Buy
Powers of Persuasion: The Inside Story of British Advertising
Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership
The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
The Way We'll Be: The Zogby Report on the Transformation of the American Dream
Consumer Behavior in Fashion (2nd Edition)
Bestsellers
1.No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
2.Buyology: Truth and Lies About Why We Buy
3.The 22 Immutable Laws of Branding
4.Marketing Metrics: 50+ Metrics Every Executive Should Master
5.Why We Buy: The Science Of Shopping
6.Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
7.Authenticity: What Consumers Really Want
8.The Long Tail: Why the Future of Business is Selling Less of More
9.Consumer Behavior
10.Bottlemania: How Water Went on Sale and Why We Bought It
Most Gifted
1.The Long Tail: Why the Future of Business is Selling Less of More
2.Buyology: Truth and Lies About Why We Buy
3.Why We Buy: The Science Of Shopping
4.Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series)
5.Marketing Metrics: 50+ Metrics Every Executive Should Master
6.Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
7.Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
8.Sensory and Consumer Research in Food Product Design and Development (Institute of Food Technologists Series)
9.Consumer Sensory Testing For Product Development (Chapman & Hall Food Science Book)
10.Powers of Persuasion: The Inside Story of British Advertising
Most Wished For
1.The Long Tail: Why the Future of Business is Selling Less of More
2.Bottlemania: How Water Went on Sale and Why We Bought It
3.Marketing Metrics: 50+ Metrics Every Executive Should Master
4.No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
5.Why We Buy: The Science Of Shopping
6.Buyology: Truth and Lies About Why We Buy
7.The 22 Immutable Laws of Branding
8.Authenticity: What Consumers Really Want
9.How Customers Think: Essential Insights into the Mind of the Market
10.Habit: The 95% of Behavior Marketers Ignore
 

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Buyology: Truth and Lies About Why We Buy 
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 Buyology: Truth and Lies About Why We Buy
Author: Martin Lindstrom

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Sales Rank: 3976
Category: Book
ASIN: 0385523882
Publication Date: October 21, 2008  (In 9 Days)
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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich 
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 No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Author: Dan S. Kennedy

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Rating: 4.5 out of 5 stars 19 reviews
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ASIN: 1599181819
Publication Date: June 4, 2008
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Why We Buy: The Science Of Shopping 
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 Why We Buy: The Science Of Shopping
Author: Paco Underhill

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Rating: 3.5 out of 5 stars 146 reviews
Sales Rank: 8423
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ASIN: 0684849143
Publication Date: June 2, 2000
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Marketing Metrics: 50+ Metrics Every Executive Should Master 
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 Marketing Metrics: 50+ Metrics Every Executive Should Master
Authors: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

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Rating: 4.5 out of 5 stars 27 reviews
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ASIN: 0131873709
Publication Date: April 28, 2006
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The 22 Immutable Laws of Branding 
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 The 22 Immutable Laws of Branding
Authors: Al Ries, Laura Ries

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Rating: 4.0 out of 5 stars 85 reviews
Sales Rank: 6425
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ASIN: 0060007737
Publication Date: September 2002
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The Long Tail: Why the Future of Business is Selling Less of More 
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 The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson

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Rating: 4.0 out of 5 stars 179 reviews
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ASIN: 1401302378
Publication Date: July 11, 2006
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers 
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 Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Authors: Gerald Zaltman, Lindsay H. Zaltman

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Rating: 5.0 out of 5 stars 8 reviews
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ASIN: 1422121151
Publication Date: April 22, 2008
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Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business 
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 Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business
Author: Patricia Martin

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Rating: 4.0 out of 5 stars 11 reviews
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ASIN: 1598691341
Publication Date: June 28, 2007
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Bottlemania: How Water Went on Sale and Why We Bought It 
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 Bottlemania: How Water Went on Sale and Why We Bought It
Author: Elizabeth Royte

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Rating: 4.0 out of 5 stars 14 reviews
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ASIN: 1596913711
Publication Date: May 13, 2008
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Consumer Behavior (9th Edition) 
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 Consumer Behavior (9th Edition)
Authors: Leon Schiffman, Leslie Kanuk

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ASIN: 0131869604
Publication Date: February 27, 2006
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