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6.Lovemarks: The Future Beyond Brands
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9.The Product Manager's Desk Reference
10.Product Strategy for High Technology Companies
 

Product Management



    
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Turn Your Idea or Invention into Millions 
enlarge enlarge  		 Turn Your Idea or Invention into Millions
Author: Don Kracke

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Rating: 4.5 out of 5 stars 5 reviews
Sales Rank: 321377
Category: Book
ASIN: 1581151985
Publication Date: October 1, 2001
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Juice: The Creative Fuel That Drives World-Class Inventors 
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Author: Evan I. Schwartz

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Rating: 4.5 out of 5 stars 15 reviews
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Category: Book
ASIN: 1591392888
Publication Date: September 2004
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New Products Management (Mcgraw Hill/Irwin Series in Marketing) 
enlarge enlarge  		 New Products Management (Mcgraw Hill/Irwin Series in Marketing)
Authors: C. Merle Crawford, C. Anthony Di Benedetto

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Rating: 3.5 out of 5 stars 7 reviews
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ASIN: 0072961449
Publication Date: January 11, 2005
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Winning the Profit Game: Smarter Pricing, Smarter Branding 
enlarge enlarge  		 Winning the Profit Game: Smarter Pricing, Smarter Branding
Authors: Robert G. Docters, Michael R. Reopel, Jeanne-mey Sun, Stephen M. Tanny

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Rating: 4.0 out of 5 stars 4 reviews
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ASIN: 0071434720
Publication Date: December 12, 2003
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Retail Product Management Buying and Merchandising 
enlarge enlarge  		 Retail Product Management Buying and Merchandising
Author: Rosemary Varley

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Rating: 3.0 out of 5 stars 1 reviews
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ASIN: 0415327156
Publication Date: February 14, 2006
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The Handbook Of Brand Management (The Economist Books) 
enlarge enlarge  		 The Handbook Of Brand Management (The Economist Books)
Author: David Arnold

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Rating: 4.0 out of 5 stars 1 reviews
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ASIN: 0201632799
Publication Date: March 20, 1993
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Strategic Marketing Management, 3rd Edition 
enlarge enlarge  		 Strategic Marketing Management, 3rd Edition
Author: Alexander Chernev

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ASIN: 097900392X
Publication Date: July 1, 2008
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Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds 
enlarge enlarge  		 Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
Authors: Karen Post, Jeffrey H. Gitomer, Michael Tchong

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Rating: 5.0 out of 5 stars 9 reviews
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ASIN: 0814472346
Publication Date: December 10, 2004
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Lovemarks: The Future Beyonds Brands: Saatchi & Saatchi Designers' Edition 
enlarge enlarge  		 Lovemarks: The Future Beyonds Brands: Saatchi & Saatchi Designers' Edition
Author: Kevin Roberts

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Rating: 5.0 out of 5 stars 1 reviews
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ASIN: 1576873552
Publication Date: September 30, 2007
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SPARK: Be More Innovative Through Co-Creation 
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Author: John Winsor

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Rating: 4.0 out of 5 stars 5 reviews
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ASIN: 1419503162
Publication Date: November 1, 2005
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