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1.Purple Cow: Transform Your Business by Being Remarkable
2.Marketing Management (12th Edition) (Marketing Management)
3.The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
4.The Experience Economy: Work Is Theater & Every Business a Stage
5.Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
6.Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
7.IdeaSpotting: How to Find Your Next Great Idea
8.Sales and Marketing the Six Sigma Way
9.Framework for Marketing Management (3rd Edition)
10.Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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1.Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
2.Purple Cow: Transform Your Business by Being Remarkable
3.The Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing
4.Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing
5.The Product Managers Handbook, 3E
6.The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
7.The Inventor's Bible: How to Market and License Your Brilliant Ideas
8.Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty
9.Wine Marketing & Sales: Success Strategies for a Saturated Market
10.IdeaSpotting: How to Find Your Next Great Idea
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1.Purple Cow: Transform Your Business by Being Remarkable
2.The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
3.IdeaSpotting: How to Find Your Next Great Idea
4.Positioning: The Battle for Your Mind, 20th Anniversary Edition
5.The Experience Economy: Work Is Theater & Every Business a Stage
6.Lovemarks: The Future Beyond Brands
7.Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
8.Strategic Marketing Analysis: The Framework
9.The Product Manager's Desk Reference
10.Product Strategy for High Technology Companies
 

Product Management



    
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The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury 
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Authors: Radha Chadha, Paul Husband

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Rating: 4.5 out of 5 stars 9 reviews
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ASIN: 1904838057
Publication Date: January 9, 2007
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The Toy and Game Inventor's Handbook 
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Authors: Richard Levy, Ronald O. Weingartner

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ASIN: 1592570623
Publication Date: July 1, 2003
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The Fall of Advertising and the Rise of PR 
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Authors: Al Ries, Laura Ries

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ASIN: 0060081996
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Developing Products in Half the Time: New Rules, New Tools, 2nd Edition 
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Authors: Preston G. Smith, Donald G. Reinertsen

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Rating: 4.5 out of 5 stars 9 reviews
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ASIN: 0471292524
Publication Date: October 10, 1997
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Managing the Design Factory 
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Author: Donald G. Reinertsen

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ASIN: 0684839911
Publication Date: October 1, 1997
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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future 
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Author: Patrick Hanlon

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ASIN: 074327797X
Publication Date: January 24, 2006
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Framework for Marketing Management (3rd Edition) 
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Authors: Philip Kotler, Kevin Lane Keller

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 Strategic Marketing Analysis: The Framework
Author: Alexander Chernev

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ASIN: 0979003989
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The Complete Idiot's Guide to Cashing in On Your Inventions 
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Authors: Richard Levy, Richard C. Levy

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ASIN: 0028642201
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century 
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Authors: Scott Bedbury, Stephen Fenichell

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Rating: 4.0 out of 5 stars 12 reviews
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ASIN: 0142001902
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