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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Strategic Marketing Management
Commercializing Successful Biomedical Technologies: Basic Principles for the Development of Drugs, Diagnostics and Devices
International Market Analysis: Theories and Methods(PB)
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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Purple Cow: Transform Your Business by Being Remarkable
Marketing Management (12th Edition) (Marketing Management)
Framework for Marketing Management (3rd Edition)
The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
The Experience Economy: Work Is Theater & Every Business a Stage
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing
IdeaSpotting: How to Find Your Next Great Idea
Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
 Product Management

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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs 
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 Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Authors: Craig Stull, Phil Myers, David Meerman Scott

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Avg. Customer Rating: 5.0 out of 5 stars 17 reviews
Sales Rank: 1130
Category: Book
ASIN: 047026036X
Publication Date: June 30, 2008
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Marketing Management (12th Edition) (Marketing Management) 
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 Marketing Management (12th Edition) (Marketing Management)
Authors: Philip Kotler, Kevin Lane Keller

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Avg. Customer Rating: 4.0 out of 5 stars 27 reviews
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ASIN: 0131457578
Publication Date: January 1, 2006
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Purple Cow: Transform Your Business by Being Remarkable 
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 Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin

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Avg. Customer Rating: 4.0 out of 5 stars 177 reviews
Sales Rank: 1184
Category: Book
ASIN: 159184021X
Publication Date: May 2003
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Framework for Marketing Management (3rd Edition) 
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 Framework for Marketing Management (3rd Edition)
Authors: Philip Kotler, Kevin Lane Keller

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ASIN: 0131452584
Publication Date: April 28, 2006
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization 
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 The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
Authors: Thomas Kelley, Jonathan Littman

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New (30) Used (27) from $12.88

Avg. Customer Rating: 4.5 out of 5 stars 37 reviews
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Category: Book
ASIN: 0385512074
Publication Date: October 18, 2005
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Positioning: The Battle for Your Mind, 20th Anniversary Edition 
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 Positioning: The Battle for Your Mind, 20th Anniversary Edition
Authors: Al Ries, Jack Trout

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Avg. Customer Rating: 4.5 out of 5 stars 74 reviews
Sales Rank: 14481
Category: Book
ASIN: 0071359168
Publication Date: December 28, 2000
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The Experience Economy: Work Is Theater & Every Business a Stage 
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 The Experience Economy: Work Is Theater & Every Business a Stage
Authors: B. Joseph Pine, James H. Gilmore

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New (43) Used (87) Collectible (11) from $2.66

Avg. Customer Rating: 4.5 out of 5 stars 39 reviews
Sales Rank: 14211
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ASIN: 0875848192
Publication Date: April 1999
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The Product Managers Handbook, 3E 
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 The Product Managers Handbook, 3E
Author: Linda Gorchels

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ASIN: 0071459383
Publication Date: November 7, 2005
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The Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing 
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 The Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing
Author: Tamara Monosoff

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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition 
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 Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Author: Robert G. Cooper

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Avg. Customer Rating: 4.0 out of 5 stars 14 reviews
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ASIN: 0738204633
Publication Date: May 23, 2001
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