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4.Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing
5.The Product Managers Handbook, 3E
6.The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
7.The Inventor's Bible: How to Market and License Your Brilliant Ideas
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10.IdeaSpotting: How to Find Your Next Great Idea
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4.Positioning: The Battle for Your Mind, 20th Anniversary Edition
5.The Experience Economy: Work Is Theater & Every Business a Stage
6.Lovemarks: The Future Beyond Brands
7.Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
8.Strategic Marketing Analysis: The Framework
9.The Product Manager's Desk Reference
10.Product Strategy for High Technology Companies
 

Web Dev: Product Management



    
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Marketing Management (12th Edition) (Marketing Management) 
enlarge enlarge  		 Marketing Management (12th Edition) (Marketing Management)
Authors: Philip Kotler, Kevin Lane Keller

List Price: $166.67
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New (44) Used (164) from $24.49

Rating: 4.0 out of 5 stars 30 reviews
Sales Rank: 12203
Category: Book
ASIN: 0131457578
Publication Date: January 1, 2006
Availability: Usually ships in 1-2 business days
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Framework for Marketing Management (3rd Edition) 
enlarge enlarge  		 Framework for Marketing Management (3rd Edition)
Authors: Philip Kotler, Kevin Lane Keller

List Price: $136.00
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New (29) Used (73) from $11.98

Rating: 4.5 out of 5 stars 3 reviews
Sales Rank: 40822
Category: Book
ASIN: 0131452584
Publication Date: April 28, 2006
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
enlarge enlarge  		 Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Author: Kevin Lane Keller

List Price: $84.00
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Rating: 4.5 out of 5 stars 12 reviews
Sales Rank: 429681
Category: Book
ASIN: 0131201158
Publication Date: November 10, 1997
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