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International Market Analysis: Theories and Methods(PB) | 
 enlarge | Author: John Kuada
Publisher: Adonis & Abbey Publishers Ltd
Category: Book
List Price: $35.00
Buy New: $34.65
You Save: $0.35 (1%)
New (11) Used (4) from $34.65
Sales Rank: 2945182
Media: Paperback
Pages: 160
Number Of Items: 1
Shipping Weight (lbs): 0.4
Dimensions (in): 9.3 x 6.3 x 0.4
ISBN: 1906704082
Dewey Decimal Number: 380
EAN: 9781906704087
ASIN: 1906704082
Publication Date: July 15, 2008
Availability: Usually ships in 1-2 business days
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Condition: Brand new book! Printed on demand. Delivered direct from our US warehouse by Expedited (6-9 days) or Standard (usually 12-16 days but can be longer). Expedited shipping recommended for speedier delivery. Over 1 million satisfied customers
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Product Description
International Market Analysis: Theories and Methods is an indispensable book for students and executives of international businesses who want to make sense of their global market opportunities. The book gives readers a concise overview of the theoretical foundations of international market analysis and practical guidance on how to generate and disseminate knowledge about existing and new markets in order to support executives' strategic responses to customer needs. The discussions are based on tested concepts and frameworks in combination with the author's own professional insights into global business situations. Highlights of the book include detailed discussions of the relationships between market-orientation and market analysis, concepts and types of international market knowledge, meta-theoretical foundations of international market analysis, an integrative model for international market opportunity identification, as well as specific tools for quantitative and qualitative data collection and analyses. __________________________________ John Kuada is Professor and Grundfos chair holder in International Marketing and Inter-cultural Management at the Department of Business Studies, Aalborg University, Denmark. He is the coordinator of the university's Master's degree programmes in International Business and International Marketing. He is also the founder and editor of African Journal of Business and Economic Research and serves as a regular reviewer for such international journals as Journal of Macro-marketing, Journal of World Business, and Journal of African Business. In addition to teaching and research he has consulted for businesses and international organisations such as International Finance Corporation (a member of the World Bank Group) and the Danish International Development Agency (Danida).
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