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Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing | 
 enlarge | Author: Brian Lawley
Publisher: Happy About
Category: Book
List Price: $19.95
Buy New: $17.95
You Save: $2.00 (10%)
New (12) Used (7) from $16.03
Rating:  9 reviews
Sales Rank: 63416
Media: Paperback
Pages: 104
Number Of Items: 1
Shipping Weight (lbs): 0.3
Dimensions (in): 8.3 x 5.4 x 0.4
ISBN: 1600050794
EAN: 9781600050794
ASIN: 1600050794
Publication Date: October 10, 2007
Availability: Usually ships in 24 hours
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Product Description
This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success. Learn four of the most critical elements in ensuring product success, and take-away practical strategies, insights, tips and techniques that Brian has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career. The book covers how to prioritize features and build product roadmaps, which is absolutely critical for getting your team and company on the same page and for delivering the right features in your product at the right time. It also covers how to run effective Beta programs, which oftentimes mean the difference between shipping a poor-quality product and shipping a product that you have a high degree of confidence in. Learn how to plan and execute an effective product launch. Short of building a great product, product launches are one of the most (if not THE most) critical factors for achieving success. Finally, learn how to get phenomenal reviews for your products. Oftentimes this is an area that is an afterthought, and is not dealt with until or unless the product receives poor reviews. With a well-managed review program you can turn press and analysts into one of your most powerful marketing weapons, further accelerating the success of your product.
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| Customer Reviews: Read 4 more reviews...
 Irrelevant Field October 6, 2008
M. Shaalan (Cairo, EGYPT)
1 out of 3 found this review helpful
It focuses mainly on software product management so I returned it back - not my field
No Value October 6, 2008
Anthony C. Mazzullo (New York)
2 out of 3 found this review helpful
I bought several books on Product Management to help my team improve our product planning process. After trying to read this book I decided to toss it in the trash rather than to share it with my team.
I was a successful software/technology product manager prior to moving up the ranks. I found this book confusing at best. It does not provide a comprehensive overview for beginners and is not deep enough for experienced product maangers.
This is also very poorly written. I think this book written and published to advertise the author's consulting business. It desparately needs help from a professional writer/editor.
The problem today is that anyone can publish a book in support of their business. There are no quality standards for these books other than reader reviews.
Product Management in a Nutshell July 8, 2008
Prabhakar S. Kotla (Sunnyvale, CA USA)
1 out of 1 found this review helpful
This is a good book for people who are planning to move to Product management. Its not a bible for product management but this book is a must for every product manager.
Brian has done a great job in condensing various aspects of product management in a concise fashion.
 For anyone in charge of a product's success May 7, 2008
Midwest Book Review (Oregon, WI USA)
1 out of 1 found this review helpful
Marketing of your product is easily the most important part of its success - it has been the telling of success and failure all too many times. "Expert Product Management: Advanced Techniques, Tips & Strategies for Product Management, & Product Marketing" is here to teach people with new products how to make it as successful as humanly possible. Enhanced with countless charts and graphs throughout and packed cover to cover with invaluable information, "Expert Product Management: Advanced Techniques, Tips, & Strategies for Product Management, & Product Marketing" is highly recommended for anyone in charge of a product's success for community library business shelves.
Excellent overview of more May 7, 2008
Jeff Lash (Saint Louis, MO, USA)
3 out of 3 found this review helpful
Those new to product management often spend most of their time on a few areas -- researching market needs, developing business cases, writing requirements, monitoring development projects. Though these are indeed crucial aspects of the product manager role, there are many other responsibilities that often get overlooked. Not surprisingly, these are the areas for which there are often fewer resources available, so product managers may feel as if they have to "go it alone."
Luckily, Expert Product Management succinctly covers four crucial areas which can improve a product's success. Brian Lawley provides clear, practical advice on Product Roadmaps, Beta Programs, Product Launches, and Review Programs -- the value of any one of these sections alone can justify the reasonable price.
Each section begins with an explanation of the concept and its importance, then covers examples of different approaches and best practices. The writing style makes it easy to read from cover-to-cover and also easy to refer to as a reference. Don't let the size fool you
-- at under 100 pages, this can easily be read on a short plane ride
-- yet there is sufficient depth to the information contained within to make it practical and actionable.
The chapter on Product Roadmaps is especially comprehensive and useful. Brian describes six different types of roadmaps -- even experienced product managers will likely discover one they were not aware of here -- and presents an easy-to-follow eight step process for creating your own roadmap. Similar level of detail is provided in the other sections -- enough information that the reader can use it as a guide to implementing on the job, though not so much to make it laborious to read or hard to locate later for answers to specific questions.
If there is any flaw in the book, it is that the design of the book itself does not do enough to support the high-quality content. The text and graphics are clear and easy to read, yet a more compelling design could have enhanced the text even further. This is a minor quibble, though, since it is still a very useful resource regardless.
As the name implies, this book may not be the best complete introduction to those new to product management, though that is clearly not its intent. For experienced product managers who have mastered the basics and are looking to take their job to the next level, Expert Product Management is a highly recommended guide which can help already good product managers to better plan, create, and launch a successful new product.
Jeff Lash
Author, How To Be a Good Product Manager [...]
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