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Purple Cow: Transform Your Business by Being Remarkable | 
 enlarge | Author: Seth Godin
Publisher: Portfolio Hardcover
Category: Book
List Price: $20.95
Buy Used: $4.00
You Save: $16.95 (81%)
New (57) Used (48) Collectible (3) from $4.00
Rating:  185 reviews
Sales Rank: 1791
Media: Hardcover
Edition: 1
Pages: 160
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 7 x 5.1 x 0.8
ISBN: 159184021X
Dewey Decimal Number: 658.8
EAN: 9781591840213
ASIN: 159184021X
Publication Date: May 2003
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: A lot of folded over pages and a brown stain on dust cover, book is tight but text has underscoring
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Product Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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| Customer Reviews: Read 180 more reviews...
 Great Business Tips Fast November 10, 2008
E. Nelson (Utah)
This book is great. Very up to date and useful information in a book that's fun and fast to read!
 Making your product stick out November 9, 2008
Niklas Johnsson (Bay Area, CA, USA)
A munchie-size book saying: try to make your product stick out, so people notice it and start talking about it. If that was already obvious to you, then you don't need to read it.
Required reading if you are in marketing or business October 21, 2008
Daniel R. Rood (midwest, usa)
1 out of 1 found this review helpful
Purple cow is the right message told in a very authentic and genuine way about creating remarkable efforts, products and work of any kind. Take the old saying "if it worth doing, it's worth doing well" to a whole new level. This book will change your outlook on creating "just good enough".
A must read if you are in marketing or business of any kind!
This is a "must read!" October 8, 2008
Maren Finzer (Edmonds, WA)
An easy, entertaining read, this book is full of valuable tips for anybody ready to make changes and truly impact your business by getting your brand noticed. Seth tells you you're either a Purple Cow or you're not. You're either remarkable or invisible. Pick one! Definitely one of my all time favorites!
Instantly Transforming! October 6, 2008
Scott A. Cook (Davenport, FL United States)
I read the PURPLE COW in one sitting and it changed my entire philosophy on how to build out SUCCESSFUL marketing for my new theater company. I have always held several of the book's concepts as core business values but it gave me complete perspective to know I am on the right path to becoming REMARKABLE! This is one book you simply can not pass up if you intend to survive TODAY in any market. Confused or discouraged about how to reach people with YOUR business? Then you need PURPLE COW!
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