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7.The Fall of Advertising and the Rise of PR
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6.The Fall of Advertising and the Rise of PR
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8.Designing Brand Experience: Creating Powerful Integrated Brand Solutions
9.Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
10.The End of Marketing as We Know It
 

Industrial



    
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Value Prop 
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 Value Prop
Author: Jose Palomino

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Rating: 5.0 out of 5 stars 1 reviews
Sales Rank: 844945
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ASIN: 0981912605
Publication Date: October 1, 2008
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How to Grow When Markets Don't 
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 How to Grow When Markets Don't
Authors: Adrian J. Slywotzky, Richard Wise, Karl Weber

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Rating: 4.5 out of 5 stars 12 reviews
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ASIN: 0446531774
Publication Date: April 3, 2003
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Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage 
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 Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Authors: Mitchell Gooze, Ralph Mroz

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Publication Date: January 15, 2007
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Start Your Own Wholesale Distribution Business (Entrepreneur Magazine's Start Up) 
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 Start Your Own Wholesale Distribution Business (Entrepreneur Magazine's Start Up)
Author: Entrepreneur Press

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ASIN: 1891984942
Publication Date: December 1, 2003
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Wholesale Distribution Channels: New Insights and Perspectives 
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 Wholesale Distribution Channels: New Insights and Perspectives
Author: Bert Rosenbloom

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ASIN: 1560246170
Publication Date: January 28, 1994
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B2B Without the BS 
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 B2B Without the BS
Authors: Robert Bell, Louis Zacharilla

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The Lead Generation Handbook 
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 The Lead Generation Handbook
Author: Bernard A. Goldberg

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Creating Competitive Power Markets: The PJM Model 
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 Creating Competitive Power Markets: The PJM Model
Author: Jeremiah D. Lambert

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Winning the Service Game 
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 Winning the Service Game
Authors: Benjamin Schneider, David Earl Bowen

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Rating: 4.0 out of 5 stars 3 reviews
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ASIN: 0875845703
Publication Date: March 1995
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Liquid Gold: The Story Of Liquid Crystal Displays and the Creation of an Industry 
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 Liquid Gold: The Story Of Liquid Crystal Displays and the Creation of an Industry
Author: Joseph A. Castellano

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