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5.The Fall of Advertising and the Rise of PR
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1.The 22 Immutable Laws of Branding
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5.Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume)
6.Value Prop
7.The Fall of Advertising and the Rise of PR
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1.The 22 Immutable Laws of Branding
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6.Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition
7.How to Grow When Markets Don't
8.New Product Blueprinting The Handbook for B2B Organic Growth
9.The Fall of Advertising and the Rise of PR
10.Creating Competitive Power Markets: The PJM Model
 

Industrial



    
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The End of Marketing as We Know It 
enlarge enlarge  		 The End of Marketing as We Know It
Author: Sergio Zyman

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Rating: 3.5 out of 5 stars 89 reviews
Sales Rank: 352215
Category: Book
ASIN: 0887309836
Publication Date: November 7, 2000
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Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big 
enlarge enlarge  		 Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
Authors: Sam Hill, Glenn Rifkin

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Rating: 4.0 out of 5 stars 16 reviews
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ASIN: 0887309798
Publication Date: March 1, 2000
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Glory Days: When Horsepower and Passion Ruled Detroit (Pontiac) 
enlarge enlarge  		 Glory Days: When Horsepower and Passion Ruled Detroit (Pontiac)
Author: Jim Wangers

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Rating: 4.0 out of 5 stars 8 reviews
Sales Rank: 363911
Category: Book
ASIN: 0837602084
Publication Date: October 1998
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Viable Vision: Transforming Total Sales into Net Profits 
enlarge enlarge  		 Viable Vision: Transforming Total Sales into Net Profits
Author: Gerald I. Kendall

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Rating: 4.5 out of 5 stars 8 reviews
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ASIN: 193215938X
Publication Date: September 2004
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Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever 
enlarge enlarge  		 Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever
Author: Ian H. Gordon

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Rating: 4.5 out of 5 stars 3 reviews
Sales Rank: 585150
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ASIN: 0471641731
Publication Date: June 23, 1998
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Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage 
enlarge enlarge  		 Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Authors: Mitchell Gooze, Ralph Mroz

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Rating: 5.0 out of 5 stars 8 reviews
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ASIN: 1601940041
Publication Date: January 15, 2007
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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth ... Segmented, Targeted, and Customized Market) 
enlarge enlarge  		 Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth ... Segmented, Targeted, and Customized Market)
Author: Art Weinstein

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Rating: 4.0 out of 5 stars 1 reviews
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ASIN: 0789021579
Publication Date: April 20, 2004
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Start Your Own Wholesale Distribution Business (Entrepreneur Magazine's Start Up) 
enlarge enlarge  		 Start Your Own Wholesale Distribution Business (Entrepreneur Magazine's Start Up)
Author: Entrepreneur Press

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Rating: 2.0 out of 5 stars 4 reviews
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ASIN: 1891984942
Publication Date: December 1, 2003
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Integrated Account Management: How Business-to-Business Marketers Maximize Customer Loyalty and Profitability 
enlarge enlarge  		 Integrated Account Management: How Business-to-Business Marketers Maximize Customer Loyalty and Profitability
Author: Mark A. Peck

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Rating: 5.0 out of 5 stars 1 reviews
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ASIN: 0814403336
Publication Date: April 17, 1997
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How to Grow When Markets Don't 
enlarge enlarge  		 How to Grow When Markets Don't
Authors: Adrian J. Slywotzky, Richard Wise, Karl Weber

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Rating: 4.5 out of 5 stars 12 reviews
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ASIN: 0446531774
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