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The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should KnowData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

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No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (NO BS)No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (NO BS)

Value Prop - Create Powerful I3 Value Propositions to Enter and Win New MarketsValue Prop - Create Powerful I3 Value Propositions to Enter and Win New Markets

The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding

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The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding

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The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should KnowData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (NO BS)No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (NO BS)
 

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The 22 Immutable Laws of Branding  The 22 Immutable Laws of Branding
Authors: Al Ries, Laura Ries

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Rating: 4.0 out of 5 stars 100 reviews
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ASIN: 0060007737
Publication Date: September 2002
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know  Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Author: Mark Jeffery

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ASIN: 0470504544
Publication Date: February 8, 2010
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No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (NO BS)  No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (NO BS)
Author: Dan Kennedy

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ASIN: 1932531572
Publication Date: January 23, 2006
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Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume)  Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume)
Author: Jay Conrad Levinson

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ASIN: 0452265193
Publication Date: November 1, 1990
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Viable Vision: Transforming Total Sales into Net Profits  Viable Vision: Transforming Total Sales into Net Profits
Author: Gerald I. Kendall

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ASIN: 193215938X
Publication Date: September 2004
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets  Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Authors: James C. Anderson, Nirmalya Kumar, James A. Narus

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ASIN: 1422103358
Publication Date: November 7, 2007
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Luxury Online: Styles, Systems, Strategies  Luxury Online: Styles, Systems, Strategies
Author: Uche Okonkwo

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Marketing High Technology  Marketing High Technology
Author: William H. Davidow

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Rating: 4.5 out of 5 stars 24 reviews
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ASIN: 002907990X
Publication Date: June 2, 1986
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The Fall of Advertising and the Rise of PR  The Fall of Advertising and the Rise of PR
Authors: Al Ries, Laura Ries

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Rating: 3.0 out of 5 stars 72 reviews
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ASIN: 0060081996
Publication Date: May 1, 2004
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Designing Brand Experience: Creating Powerful Integrated Brand Solutions  Designing Brand Experience: Creating Powerful Integrated Brand Solutions
Author: Robin Landa

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Rating: 4.0 out of 5 stars 6 reviews
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ASIN: 1401848877
Publication Date: September 2, 2005
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