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1.The 22 Immutable Laws of Branding
2.The Fall of Advertising and the Rise of PR
3.Designing Brand Experience: Creating Powerful Integrated Brand Solutions
4.Marketing High Technology
5.Glory Days: When Horsepower and Passion Ruled Detroit (Pontiac)
6.Statistics, Data Analysis, and Decision Modeling and Student CD (3rd Edition)
7.Guerrilla Marketing Weapons: 100 Affordable Marketing Methods
8.Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
9.Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
10.The End of Marketing as We Know It
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1.The 22 Immutable Laws of Branding
2.The Fall of Advertising and the Rise of PR
3.Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever
4.Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition
5.Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
6.Viable Vision: Transforming Total Sales into Net Profits
7.Guerrilla Marketing Weapons: 100 Affordable Marketing Methods
8.The Fall of Advertising and the Rise of PR
9.Marketing High Technology
10.Glory Days: When Horsepower and Passion Ruled Detroit (Pontiac)
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1.The 22 Immutable Laws of Branding
2.Guerrilla Marketing Weapons: 100 Affordable Marketing Methods
3.Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
4.Designing Brand Experience: Creating Powerful Integrated Brand Solutions
5.Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition
6.Marketing High Technology
7.The Fall of Advertising and the Rise of PR
8.Viable Vision: Transforming Total Sales into Net Profits
9.Customer Visits: Building a Better Market Focus
10.Selling Places: The Marketing and Promotion of Towns and Cities, 1850-2000 (Studies in History, Planning and the Environment Series)
 

Industrial



    
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The 22 Immutable Laws of Branding 
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Authors: Al Ries, Laura Ries

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Rating: 4.0 out of 5 stars 82 reviews
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ASIN: 0060007737
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The Fall of Advertising and the Rise of PR 
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Authors: Al Ries, Laura Ries

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Rating: 3.0 out of 5 stars 67 reviews
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Statistics, Data Analysis, and Decision Modeling and Student CD (3rd Edition) 
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Author: James R. Evans

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Publication Date: January 29, 2006
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Guerrilla Marketing Weapons: 100 Affordable Marketing Methods 
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Author: Jay Conrad Levinson

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Rating: 4.0 out of 5 stars 13 reviews
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ASIN: 0452265193
Publication Date: November 1, 1990
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Designing Brand Experience: Creating Powerful Integrated Brand Solutions 
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Author: Robin Landa

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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets 
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Authors: James C. Anderson, Nirmalya Kumar, James A. Narus

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Marketing High Technology 
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Author: William H. Davidow

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Rating: 4.5 out of 5 stars 22 reviews
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ASIN: 002907990X
Publication Date: June 2, 1986
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Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big 
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Authors: Sam Hill, Glenn Rifkin

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ASIN: 0887309798
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The End of Marketing as We Know It 
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Author: Sergio Zyman

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Rating: 3.5 out of 5 stars 89 reviews
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Viable Vision: Transforming Total Sales into Net Profits 
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Author: Gerald I. Kendall

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