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Designing Brand Experience: Creating Powerful Integrated Brand Solutions | 
 enlarge | Author: Robin Landa
Publisher: Delmar Cengage Learning
Category: Book
List Price: $51.95
Buy New: $29.65
You Save: $22.30 (43%)
New (30) Used (14) from $21.49
Rating:  5 reviews
Sales Rank: 505300
Media: Paperback
Edition: 1
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.8 x 7.9 x 0.6
ISBN: 1401848877
Dewey Decimal Number: 658.827
EAN: 9781401848873
ASIN: 1401848877
Publication Date: September 2, 2005
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Order in morning and ships same day from Nashville TN. New unused in perfect condition. Expedited shipping available. Not a remainder. Smoke free
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| Editorial Reviews:
Product Description
In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.
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| Customer Reviews:
 Excellence Exhibitted September 7, 2008
Chelsea E. Mecaskey
This product arrived swiftly and in the excellent condition I expected. Thank you! It is wonderful!
 Horribly designed, can't stop puking March 1, 2007
Uninterested (Oakland, CA United States)
3 out of 8 found this review helpful
I've never seen a book so poorly designed since my junior high health book. I thought this book looked good based on other reviews on amazon but once I opened it up all I see is horrible design. The book is based on an atrocious grid, with horriblly uninteresting typography, and a "let's try to hit every base, even if it's only for a couple of lines" attitude to the content.
The content is written like a junior high essay. I don't mean in the way the author articulates herself, what I mean is how she touches on subjects so briefly as if she was required to by somebody else. The intro for example contains a brief (brief brief) history of just about every part of design, but in a bulleted format like she was giving a lecture. There's just no heart in the content.
Overall, the whole thing looks like a powerpoint presentation and I'm so disgusted by what I see that I can't even get past the first two chapters. I'm selling this book and getting my money back for something more worth while.
Beginner's Guide to Branding... November 6, 2006
J. Hicks (Charlotte, NC)
3 out of 4 found this review helpful
Good book for newbie advertising professionals. Unlike other theory books, this follows a step by step guide for creating a brand.
Make sure you understand what a brand is first, though... read "The Brand Gap" first.
Future oriented March 19, 2006
Kailey S. (Union, NJ)
2 out of 4 found this review helpful
I've read all the current and classic books on branding and brand identity. No one author, other than Landa, really sees the future of branding so clearly-Landa tells it like the big guns at Ogilvy and Landor! Love the term "experiences" which includes the audience as a major player in the brand.
The Best Book on Branding January 5, 2006
D. M. Anderson (Jersey City, NJ United States)
4 out of 5 found this review helpful
I have been creating and teaching about brand experiences for almost twenty years and Robin Landa's book is the best I have ever read.
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