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Global Marketing (4th Edition) | 
 enlarge | Authors: Warren J. Keegan, Mark C. Green
Publisher: Prentice Hall
Category: Book
List Price: $133.33
Buy Used: $2.00
You Save: $131.33 (98%)
New (13) Used (49) from $2.00
Rating:  5 reviews
Sales Rank: 477602
Media: Paperback
Edition: 4
Pages: 656
Number Of Items: 1
Shipping Weight (lbs): 2.9
Dimensions (in): 10.6 x 8.3 x 1
ISBN: 0131469193
Dewey Decimal Number: 658.84
EAN: 9780131469198
ASIN: 0131469193
Publication Date: December 7, 2004
Availability: Usually ships in 1-2 business days
Condition: front and back cover are lightly curled, we thank you for your consideration bok in good shape
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Product Description
This paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. A five-part organization provides an introduction to global marketing, looks at the global marketing environment, discusses global strategy, explains the global marketing mix, and concludes with the efforts of managing the global market. For anyone involved in international marketing, and those seeking the kinds of strategies needed to enter the global marketplace.
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| Customer Reviews:
 i was pleased October 28, 2008
shawny (riverside ca usa)
i got this book in good time and in good condition the seller wasalso amazinly curteous thank u
Informative October 26, 2008
Hussein S. Gazzaz
Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper
Book Purchase September 6, 2008
Jesse Stuart (Nashville, TN)
Book came in great time and was in the condition they said it was in. 5 stars.
 Bad Shipping August 25, 2008
Silvercat (TX)
0 out of 1 found this review helpful
Amazon shipped this item in a very thin bubble mailer -- new book was not shrinkwrapped, mailer was thin and beat up, and USPS *FOLDED* the book to stick in the mailbox rather than putting it in the package box or on doorstep. binding now has a crease in it that I would not consider "new" quality.
Poor shipping quality.
Great BooK! July 18, 2007
Coconutkt (St. Louis, MO)
3 out of 3 found this review helpful
This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.
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