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Web Marketing For Dummies (For Dummies (Computer/Tech)) | 
 enlarge | Author: Jan Zimmerman
Publisher: For Dummies
Category: Book
List Price: $24.99
Buy New: $9.50
You Save: $15.49 (62%)
New (34) Used (28) from $9.50
Rating:  6 reviews
Sales Rank: 28183
Media: Paperback
Pages: 408
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 7.3 x 1
ISBN: 0470049820
Dewey Decimal Number: 658.872
EAN: 9780470049822
ASIN: 0470049820
Publication Date: January 10, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting. Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to: - Understand online marketing essentials
- Prepare an online business plan
- Design the look and feel of your site
- Create a concept, develop content, and make it accessible
- Know the key components of an online store
- Use buzzing, e-mailing, and other advertising tactics
- Make your site search engine friendly
- Handle Web transactions with ease
- Stay out of legal trouble
- Wow customers with new technology
This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!
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| Customer Reviews: Read 1 more reviews...
 Web Marketing for Dummies November 28, 2008
L. Thomson
My book arrived in perfect condition, just like new. This book was recommended by the S.B.A. and I'm 3/4th of the way through reading it. It has been a tremendous help starting a web based business.
 Better off Leaving it to Professionals! July 29, 2008
Justin Mcgill
0 out of 4 found this review helpful
This is a solid overview of the internet marketing genre. However, if you are serious about your small business, odds are you just do not have the time available to focus on internet marketing. Internet Marketing is something that requires a lot of work and a lot of attention. Having said that, you may go months without knowing if you are doing things correctly. The reason I say that is because search engines like Google, take several days even months to crawl your website and re-adjust its page rank calculations. If you are looking to get your web site to the top, I would highly recommend using professionals in the field. My advice would be to visit www.novelconceptstudio.com as they worked for me and did a phenomenal job keeping me in the loop.
Could This Be For You? July 28, 2008
Kevin P. Ellens
Web Marketing for Dummies leverages your line marketing knowledge in controlling the Web. Because the author wrote this for owners of small businesses, where money is king, I suggest dozens of free low-cost guerrilla marketing ideas you can try online.
Nice.... May 3, 2008
Taos Jeo (Taos, NM)
Good way to familiarize myself with the terminology and theory so I can work intelligently with our webmaster. Saves time, and thus, money.
A must have if you own a web site March 28, 2008
Lloyd Metcalf (Buxton, ME)
6 out of 6 found this review helpful
As a small tackle shop owner, and not a marketing Guru, I found this (as well as many of the Dummies books) to be worth every penny a hundred times over.
Because of this book, our web site and plan got an overhaul that WORKED. Straight forward advice, links and dos and don't about getting your website out there, useable, web friendly, and real world ideas on how to bring qualified traffic to your site.
I would suggest this before you dump money into adwords, or any other strategy you find online at random.
We found connections inside to usability studies, digital customer service tips, real working costs of aquiring new customers, guerrilla marketing techniques.
Simply put, if you have a website, or are getting one, you need this book. I will be buying an updated copy with every new release to keep on the cutting edge of what REALLY works in the digital world.
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