|
Marketing the Sports Organisation: Building Networks and Relationships | 
 enlarge | Author: Alain Ferrand
Publisher: Routledge
Category: Book
List Price: $47.00
Buy New: $37.92
You Save: $9.08 (19%)
New (19) Used (2) from $37.92
Sales Rank: 2012591
Media: Paperback
Edition: 1
Pages: 297
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.1 x 0.8
ISBN: 0415453305
Dewey Decimal Number: 338.4379606
EAN: 9780415453301
ASIN: 0415453305
Publication Date: October 21, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
| |
| Also Available In:
|
| Editorial Reviews:
Product Description
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. "Marketing the Sports Organisation" introduces the most effective marketing methods and tools available to sports organisations, and offers practical, step-by-step advice for sports organisations in the use of relationship marketing techniques.Comprehensive and innovative in its approach, the book includes: a practical framework for implementing relationship marketing throughout the product and service range; an in-depth examination of tools and methods that increase the value of the product for the consumer; a genuinely international approach, applicable in all countries; and, detailed international case studies from the world of sport. Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.
|
|
|
SEO and Marketing TipsBETA RELEASE | |
