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Buyology: Truth and Lies About Why We Buy
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The Dream: How I Learned the Risks and Rewards of Entrepreneurship and Made Millions
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Social Media Marketing: An Hour a Day
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)
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Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
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5.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
6.The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
7.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
8.Little Red Book of Selling: 12.5 Principles of Sales Greatness
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5.Yes!: 50 Scientifically Proven Ways to Be Persuasive
6.The 29% Solution: 52 Weekly Networking Success Strategies
7.The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
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5.Web Analytics: An Hour a Day
6.Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
7.The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
8.ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
9.Buying In: The Secret Dialogue Between What We Buy and Who We Are
10.The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism
 

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Marketing Metrics: 50+ Metrics Every Executive Should Master 
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 Marketing Metrics: 50+ Metrics Every Executive Should Master
Authors: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

List Price: $39.99
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Rating: 4.5 out of 5 stars 27 reviews
Sales Rank: 7655
Category: Book
ASIN: 0131873709
Publication Date: April 28, 2006
Availability: Usually ships in 1-2 business days
The Advertising Controversy: Evidence on the Economic Effects of Advertising 
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 The Advertising Controversy: Evidence on the Economic Effects of Advertising
Authors: Mark S. Albion, Paul W. Farris

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New (2) Used (9) from $18.42

Sales Rank: 2321598
Category: Book
ASIN: 086569057X
Publication Date: February 28, 1981
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 Decisions in Marketing: Cases and Text
Authors: Lawrence J. Ring, Derek A. Newton, Neil H. Bordon, Paul W. Farris

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Used (8) from $0.39

Sales Rank: 3376357
Category: Book
ASIN: 0256037140
Publication Date: January 1989
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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects 
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 The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
Author: Paul W. Farris

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Sales Rank: 1585407
Category: Book
ASIN: 0521840538
Publication Date: January 10, 2005
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