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How to Win Customers and Keep Them for Life

How to Win Customers and Keep Them for Life

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Author: Michael Leboeuf
Publisher: Berkley Trade
Category: Book

List Price: $12.95
Buy Used: $0.01
You Save: $12.94 (100%)



New (12) Used (199) Collectible (2) from $0.01

Rating: 4.5 out of 5 stars 10 reviews
Sales Rank: 972399

Media: Paperback
Pages: 190
Number Of Items: 1
Shipping Weight (lbs): 0.3
Dimensions (in): 8.2 x 5.2 x 0.6

ISBN: 0425114686
Dewey Decimal Number: 658.812
EAN: 9780425114681
ASIN: 0425114686

Publication Date: March 1, 1989
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.

Editorial Reviews:

Product Description
A hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team, written by one of the nation's foremost business consultants.


Customer Reviews:   Read 5 more reviews...

5 out of 5 stars Great book!!   February 10, 2007
R. Wien
1 out of 1 found this review helpful

Our management team is reading this book together and discussing it weekly and it has been invaluable. The book has a lot of very practical techniques and advice on how to dramatically improve and increase your business. I would recommend it to anyone in an organization regardless of wether or not they come into direct contact with customers. It is especially useful for salesman because it teaches them not just how to win a sale but to win repeat customers. What more could you want as a salesman?


4 out of 5 stars Its all about the little things   August 10, 2006
Jim Estill
4 out of 4 found this review helpful

I am surprised there are not more reviews of this book. It is a classic. Anyone who sells or owns a business or has a customer should read it.

The following is an excerpt from my blog on it. Just for background, I started my business from scratch years ago so had just me and my car and built it to hundreds of staff and now over $1 Billion in sales.

Awesome book. I need to figure out how to apply the lessons to a larger company. The lessons apply perfectly to a small company that sells to the public. Makes me think I should start a small business. The same principals apply to a larger company like SYNNEX. People often ask me what the secret to computer distribution is. The answer is summed up by a quote from the book :"everyone is trying to accomplish something big not realizing life is made up of the little things" (Quote by Frank Clark). Distribution is all about the little things.



5 out of 5 stars Never Ending Learning   September 30, 2005
Glenda R. Scott (Bethlehem, Georgia)
4 out of 4 found this review helpful

I was recommended this book with my recent promotion. I was not sure I would enjoy it but okay. I purchased one and before I got half way through with the book I was purchasing 15 more. For some co-workers and maybe some future co-workers.

Just when I thought I knew all I could possibly know about customer service; This book puts it all on a whole new level.
If you are in the restaurant business, purchase one now. After-all, all you have to gain is more happy customers.



5 out of 5 stars The Greatest Customer Service Related Book...Ever   April 25, 2003
D. Olsen (N.J. United States)
8 out of 8 found this review helpful

This is simply the greatest book ever on how to treat customers the way they should be treated, how to handle potential problems, and how to capitalize on it all. In the future, I will be sure to use the practical, no-nonsense advice given by Michael LeBoeuf. His business management and customer service related masterpieces should make up any part of a manager or sales analyst/manager's business bookshelf. His books are not only helpful to those with their own business or those involved with sales or managing a business, but are important for use in everyday life and how to treat people. The popular mantra associated with this book is simple, yet profound: "What gets rewarded, gets done".


5 out of 5 stars Small Busines Owners Manual   February 18, 2002
Jim Symes (Laguna Niguel, CA USA)
9 out of 10 found this review helpful

This is an absolute must read for all small busines owners. I've had my own small manufacturing business for 19 years and I can assure you - THERE IS SO MUCH TRUTH IN THESE PAGES THAT YOU IGNORE IT AT YOUR OWN PERIL. Plus, Michael Leboeuf is a excellent writer. Buy it!

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