High Intensity Marketing

To me a good marketing book emulates its own story. In my opinion this book fails to do that. I also failed to envision many of the business ideas as I work independantly. If you are into the technical side of marketing this is a great book for you. I tend to be more interested in books like those written by Seth Godin and Malcolm Gladwell though. If you view Seth Godin as fluffery than this is probably going to be a great book for you. Their writing styles are polar opposites in my eyes.


A No Nonsense Solid Marketing Book . Highly Recommended!   September 2, 2003
2 out of 2 found this review helpful

This book is about What every managers needs to know about marketing. It's not only interesting and easy to read, but very informative. As an MBA student I have not been around the workplace to see how marketing really affects a company, but this book has opened my eyes to the truth about how a company must market its product to stay alive. It gives me a lot of clarity and usable tools. The examples are great and I will definitely read this book over again in the future. Not sure the author is a professor or practioner, but this book is not academic at all.


A good solid marketing book is hard to come by these days!   August 26, 2003
Jim Casron (Boston)
If you like the 'Battle of the Minds' and Crossing the Chasm', you will find this an excellent compimentary read. Very practical and the author knows this subject inside out. It covers some very fundamental concepts but updated which are very easily missed. No fancy buzz words or new new thing, just practical and relevant ideas and a very robust marketing planning framework. Highly recommended for any advertising or markeitng executives.


The Chief Marketing Officer Operating Manual   August 26, 2003
Jim Casron (Boston)
3 out of 3 found this review helpful

This is a better name for this book. Really a very solid marketing book with useful concepts and tools. I hate the layout and the size. But definitely a must have book for marketing executives. No gimmick. After you read this book you wil find out not everything Al Ries is saying is right...in fact..many od his ideas re plain wrong.


The Marketing Handbook for people who are serious   August 13, 2003
3 out of 3 found this review helpful

As a professor or marketing I have read many book son this subject. This is a very comprehensive coverage of many marketing issues and gives a lot of clarity. Wish he can make the bigger or to go even deeper. Excellent and must have reference for marketers.