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Marketing, 2008 Edition | 
 enlarge | Authors: William M. Pride, O. C. Ferrell
Publisher: South-Western College Pub
Category: Book
List Price: $209.95
Buy Used: $39.80
You Save: $170.15 (81%)
New (59) Used (93) from $39.80
Sales Rank: 42329
Media: Hardcover
Edition: 14
Pages: 629
Number Of Items: 1
Shipping Weight (lbs): 4
Dimensions (in): 10.9 x 8.6 x 1.1
ISBN: 0618799702
Dewey Decimal Number: 380
EAN: 9780618962297
ASIN: 0618799702
Publication Date: January 26, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.
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