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Straight Up: The Business of Winning Politics:Communication strategies for innovative companies | 
 enlarge | Author: Craig Casselberry
Publisher: iUniverse, Inc.
Category: Book
List Price: $21.95
Buy New: $7.45
You Save: $14.50 (66%)
New (11) Used (5) from $7.40
Sales Rank: 1126280
Media: Paperback
Pages: 84
Number Of Items: 1
Shipping Weight (lbs): 0.2
Dimensions (in): 8.8 x 5.8 x 0.2
ISBN: 0595495990
Dewey Decimal Number: 658
EAN: 9780595495993
ASIN: 0595495990
Publication Date: May 19, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand New! Perfect Condition!
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Product Description
The business of politics has evolved quickly over the last decade. Today, a strategic communications plan should touch all aspects of a company's business strategy, including its public and government affairs programs. Drawing on my direct experience with companies and coalitions of all sizes-from the Fortune 50 to small, emerging companies-I hope to provide tangible tools for Corporate America to communicate more effectively internally and externally and build a foundation for long-term success.
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